Episode #75: Executing Events & Building Community with Josh Buchter & Beth Williams

[00:00:00] I said I don't care what you do. I don't care what your profession is. You're in sales. Yep. Yep. Exactly. Whether you're selling a product, whether you're selling yourself as an employee to your employer, everything is sales. Yep. And you have to figure out a way to make whatever you're selling valuable to someone else. Yep. Right. And people like to buy, they don't like to be sold. You know what I mean? So while you are selling, it's not, you know, are you ready to buy, sell, rent, invest every single day like that?

[00:00:29] Nobody wants to hear that every single day. You know, you want people to subliminally know that's what you do as a realtor. But, you know, just giving them insights into the day to day walkthroughs and closings and business meetings. And is that some of the consultations you guys do with, you know, some businesses that don't have that? Yeah, we do.

[00:00:55] Welcome to the podcast dedicated to real estate, insurance and building your business. Join us as we take you along our own business building journeys with additional wisdom from our network of local and national experts. Welcome to Bricks and Risk. This episode is brought to you by Premium Finance Brokerage. Premium Finance Brokerage offers a high touch, specialized lending experience coupled with cutting edge technology.

[00:01:24] Stewart and his team can be reached at Premium Finance Brokerage dot com or at 866-381-6501. Sean, you've been partnered with Stewart for years. Why is that valuable to you and your business? Stewart and his team, they have a tagline that says global reach, local touch. And that really sums up the best parts of PFB.

[00:01:52] They have access to all the banking options that's going to get you the best rate. But the local touch, which is customer service for our agency, they're going to go above and beyond and offer that white glove service that you're not going to get anywhere else. I love it. You want to reach out to Stewart? Information below.

[00:02:23] Hey, everyone. Welcome to another episode of Bricks and Risk. I'm Tim Garrity. And I'm Sean Mooney. Today, Sean, we have another duo. We have good friends of ours. We have Josh Buckter and Beth Williams. How are you doing today, guys? Very good. It's great to be here. Thank you so much. Thank you for being here. Of course. So Josh and Beth are co-owners of Wolf of Broad Street Real Estate Events and Consulting.

[00:02:48] So partners in business as well as in life, Josh and Beth keep busy hosting the hottest Philadelphia real estate industry networking events in the city. They represent select industry partners through their new marketing program called the WOBS Wolf Pack stands for Wolf of Broad Street. Their corporate event strategy abilities have allowed for diverse collaborations with local real estate brokerages, Fortune 500 companies and everything in between.

[00:03:16] Avowed world travelers and connectors, Josh and Beth live by the mantra, power moves only. And they are excited for what 2025 holds for them. Josh went to Fairleigh Dickinson University and Beth went to Westchester University, which we were just talking about. What are you supposed to say? Go Rams. Go Rams. There we go. All right. Cool. All right. Here's a good question. I didn't even know that. I just pulled that off. And I knew that. So I was going to pick you up if you messed it up. On your toes. It's cool. All right.

[00:03:46] So here's a question. So as world travelers, what's been your favorite spot together? Thailand. Yeah. Is that what you said? I would say Thailand. Yeah. We've been to Thailand. The year before last, we went for our second time. Yeah. Wow. Nice. So, and that time we actually went to Vietnam as well. I went to Thailand solo my first time, spent 17 days. Our first trip together was 23 days.

[00:04:15] Our second trip together was 53 days. No way. What? Wow. Awesome. Yeah. You guys like Thailand. That's like half a year. Yeah. We did Thailand. We did Vietnam. We went back to Thailand all in that one trip. We know we're going to go back again this year and we're going to try Cambodia and you know, a couple other places with that. Yeah. I'm around. Is it a lot like Philadelphia? The total opposite and just about as far as you can get, which we're like, yeah. That's incredible. All right. What's the flight?

[00:04:42] Like 20 hours or like, it's, um, yeah, it's a, it's like 24 hours. It's like, you do like 16 hour flight and then an eight hour flight and then layover. So it could be like 30 hours. It could be 12 hours ahead in Thailand. See, that's why you got to stay 50 days. Yeah. I got to get my jet lag off. Yeah. I'm not trying to go home like this. Yeah. But I took Beth to New Orleans and Vegas. World travelers. I mean, Thailand's my favorite, but in the States, I got to say New Orleans. Awesome. Wait, wait. So what's the draw with Thailand? Yeah.

[00:05:12] I'd love to know. Oh my God, we need to come back and do more of this. It's the land of the 13 smiles. I mean, Thailand is just. The most friendly people. Yeah. You feel so safe. You don't have to worry about anything. What's the trouble there? It's Thai. They speak Thai. Of course. But you know, a lot of, a lot of the Thai people speak a little bit English, at least to get by. Yeah. And there's translators and things like that, that we use on our apps. But yeah, it's just like such a beautiful, happy country. It's 9,000 miles away from Philly.

[00:05:42] You're 12 hours ahead. I'm watching White Lotus. That's Thailand. It is. It is. I know that show. I haven't seen it. Is it good? Oh, you have to watch it. It's pretty good. It's like dark and quirky and like right up your island. Right up my island. The last time we celebrated New Year's Eve in Bangkok, the capital city. So you got the huge cities, you got all beaches, you have countrysides and mountains and everything. Wow. A little bit of everything. The remote spots, the city, you get like all of that. Yep. And you can, it's so cheap. That's a huge, huge part of why like we love it. We live like a king over there. Yeah. You live like a king over there. Oh, absolutely.

[00:06:12] The dollar goes far and you can, you know, get places, you know, on domestic air for like 50 bucks, you know, all over the country. Oh. You know what I mean? Nice. Very cool. And we're digital nomads, so anywhere there's wifi. You can do it anywhere. We're plugged in. As long as you can text, talk, email. Yep. You get a signal, you're good, right? Absolutely. That's funny. So not to get too off topic, but for my 40th birthday, me and my two brothers went to Japan. Oh, cool. So we wanted to do something different. And of course it was my turn turning 40 and I'm different.

[00:06:41] So I said, we're going to Asia for my 40th. And then this was like a year and a half, two years before my actual birthday. And they're like, whoa. I'm like, would you do it? They're like, yeah. I was like, cool. I'll do the legwork. So I looked at, uh, Japan, China and Singapore. I went probably a little bit more safe. I was like, give me like a bigger, well-known. I was looking for an urban environment, but just different than, than Philadelphia. Yep. And yeah, we landed in Tokyo. We did a week, uh, in Japan.

[00:07:09] We ended up taking a bullet train all the way over to Kyoto, which was kind of like the history, the historic part of Japan. And it was like a, yeah, total opposite. Yeah. Nicest people, cleanest place I've ever been. Wow. Fantastic food. Not cheap. Right, right, right. Yeah. Yeah. Yeah. Yeah. But it was fun. I saw a stat that there's, uh, American obesity is like 42%. And in Japan, it's like four. Yeah. Sounds about right. Yeah.

[00:07:40] It's like, wow. Wow. Well, I will say, and one thing about Japan too, is that I'm going to say the high majority, like 95, 97% are Japanese. So it's very cultural. Like people stay generational, you know, they're, they're into wellbeing, they're into health, long life. I remember even just like flying over there. Like, you know, a lot of the Japanese passengers were literally just like walking around the plane, the whole, like keeping their legs moving. Oh yeah. And, you know, us fat Americans are like sitting in our seats.

[00:08:09] We're like, yeah, we'll take two more of those. Yeah. Yeah. You got free wine. We'll take three. You know, can you deep fry that? The first time we went to Southeast Asia, um, it was during COVID, believe it or not. Like we had to get all these vaccines and, and the documents, Thailand passes, like very limited number that you can get it. We qualified for everything. We, we made it. Um, it was like pretty quiet, which was cool for travel. But on the way back we had a layover in Japan, um, 12 hours, 12 hour layover. And you couldn't step outside.

[00:08:38] You can leave the terminal. You can't wear masks. It was that. The quarantine was so, it was like that movie, like the terminal where it's just like, yeah, like we got drunk, sobered up, got drunk, sobered up. There was one place that you could eat and drink at and they sold ramen noodles, hot dogs and like one type of beer. And like, that was like, I'll take three. We're watching it snow. One of each place. We're like, this is so crazy. We should look out the window, but that's a, yeah. Oh, that's awesome. I love that. Thanks for sharing all that. Yeah. All right.

[00:09:07] So let's, let's hop into some business here. So the Wolf of Broad Street Wolfpack directory. Yep. So it's a one-stop solution to connect with vetted trusted service providers in Philly and like Bucks County, which is, you know, suburban area right outside of the city. So talk about the directory and why that has been a success for your business. Absolutely. We've partnered with an excellent web developer called Shy Bit Solutions. Shout out, Shy Bit.

[00:09:34] Shout out, Josh Shy, who has built us, you know, wolfpack directory.com SEO optimized. We're representing 11 companies currently on the road to capping out at a hundred. We'll get there eventually. We've only been around since April of 2024. Okay. You know, really got warmed up in the summertime of last year. Um, and yeah, we, we've identified partners who like to, um, network, who come to our events,

[00:10:00] who may have, um, a small marketing department or no marketing department at all. Some have medium sized marketing departments, but basically our goal in representing our wolfpack members is really just to be, you know, their backup, their boots on the ground for any marketing campaign or objectives that they're trying to achieve. Whether it be digital marketing or video productions, they all get free, um, tickets to every Wolf of Broad Street event. Awesome. Um, strategic introductions. Smart.

[00:10:30] So can you give an example, uh, of someone that might come to you and say, Hey, I need help with this. And then talk about like you finding them the solution. Absolutely. Um, I would say like someone that maybe like a roofing company, like a small boutique roofing company that's looking to get their name out there more that they don't have the time or the resources to, you know, go in a full social media campaign or record videos and things like that. Or looking to connect with more people in their, you know, their niche and their circle.

[00:10:59] So we step in, we, you know, we say, we got you from here. We get them onboarded on, um, we get some content going for them. We invite them out to our events. We do strategic introductions. So like someone, I would say like a company like that, you know, most of our companies we work with now, they are like blue collared. Uh, we do have mortgage company represent like, so it's, it just varies. What's their need? Like the roofing company is that they, they have no, uh, there's nothing on social, nothing on the internet regarding marketing.

[00:11:29] And they, even if they do have a presence on social media, but it's not like they're not where they want to be with their numbers. It's not their skill set. Yeah. It's not their skill set. All of our partners are really good at what they do and they're very reputable. They're the best in the business, but you know, they need some added help with the marketing, you know, and that's, you know, where, where we can come in and we, you know, don't take on a client or a project, whether it be for the Wobs Wolfpack or private clients for event planning needs and things like that. Yeah.

[00:11:56] We don't take on a client or a project that we're not 100% that we can deliver on. So it's gotta be a fit, you know, but it's so reasonable. Our pricing, you know, like it retails for $499 a month to be a Wolfpack member. And the first 30 clients get it for 50% off at $249 and 50 cents per month. That's where we're at. Which is honored. That's great. So it's like, you know, it's a little bit of an investment, but it's not going to break the bank and we're building this out of the room. Yeah, but that investment. So I'm just. Yeah, of course.

[00:12:24] 250 bucks, take it over a year. Like that roofing company, if they get one deal out of this network. Pays for the next year or two years. That's an amazing, I don't know. Yep. That's an amazing investment. I'll send you the contract. No need insurance brokers. It's the newest member folks. Market. Yeah, we have a lot of other value ads like our Wolf of Broad Street LED billboard trucks that are running at all the concerts and the sport outings.

[00:12:51] You know, 70,000 people down at the link, you know, and you know, our LED billboards are in the mix and ad design included social media distribution of like custom made reels and stuff like it's all about guerrilla marketing for us. I got it. Hold on. Here we go. Don't say guerrilla marketing to Mooney without getting a 15 minute long response. Don't worry about his shirt today. No, what I'm going to say is talk me through because great ideas. Right.

[00:13:20] And this is how it works with us. Like I come up with something. Yeah, he does. Oh, yeah. We're not doing that. Yep. He's the idea guy and I should talk about your two like, have you had ideas where you're like, let's do this and you're like this or vice versa? Oh, yeah. I mean, I'm the boss, but now. All right. I call the shots. Lay it down. Um, we each have our own ideas.

[00:13:42] Like obviously not every one of them are going to make sense, but this was an idea that came to us and we were like, we're kind of already doing this. Like now let's make money and monetize it and blow it up. So yeah, we're still building on it. Like there's a new idea that comes to us and we're like, let's put that in the wolf pack. Like that's add this to the program. I know, but I need to hear a rejected one. Oh, rejected. Oh, you wanted it. Okay. Where someone got crapped on. You said let's do this. And he's like, no. Oh man. It happens all the time.

[00:14:12] It does. I'm just trying to think of one that's a good example. We can come back. It was like just today or yesterday where you, you kind of, you kind of like, it was right before we walked into here. Okay. So, um, oh, the FNSBA meeting, we had the billboard truck outside and you wanted to put the logos of people we've ever. It was that there's like, like Wolf of Broad Street, uh, hockey Jersey on Billy Penn or something. Right, right, right. Like, no, no, I can't do that. Well, here's, here's one thing I got.

[00:14:40] I got two things out of what you guys just shared for that roofer, for that insurance company, for that real estate agent, whoever it is lender. Um, the first is I find that most either small business owners, whether you're blue collar, white collar, whatever are, they just don't have that marketing skillset. Right. Not to the level of where you are. Yep. Cause you guys have been doing, I mean, you've been hustling as long as I've known you, which is like 15 years. You've always been amazing at marketing. Yep. Beth, I see what you do. The combination.

[00:15:10] I mean, you guys are, you know, you're growing, you're doing very well. So one, you just offer that like, you know, one on one reasonably priced marketing to the small business owner, let's say, whether you're in sales or whether you're, you're, you know, tacking the roof on. To your point, the roofer is good at putting the roof on the house. Yeah. So that's, that's the first thing. Yep. But the second thing I think is great. And you and I can relate to this cause we've done the networking groups and obviously, you know, even bricks and risk is a networking thing. It is.

[00:15:40] It's a connecting thing. So it's like, you're taking that roofer. Let's say you're like, all right, not only are we going to give you a really good digital presence, like it's going to be professional, it's going to be consistent. Like, you know, it's going to be better than unfortunately what, what you're capable of doing. Cause you just, that's not your skillset, but I'm going to get you into these events multiple times of year. People already recognize your stuff now through us. Now you get to go shake all their hands and tell them why you're the best roofer in town. Exactly.

[00:16:09] Which is going to turn into additional stuff. So you got, you know, you got the, the marketing, let's call it the cold marketing. You're throwing that marketing out there on social or a billboard and you're just trying to get eyeballs. Yes. People to look at you and be like, Oh, let me check them out. Let me, let me Google them real quick. Let me hit that QR code. Yep. But then you got the hand to hand combat. Right. Like with our happy hour, you're bringing people together cause they're all good people. They're all like-minded. Yep. It's like, yo, I'm in the, I'm in the market for a roof.

[00:16:36] One of your members might want to talk to the roofer for personal reasons, or maybe the members of realtor like me and says, I need a good roofer. Yep. Cause I, I work with properties that need roof repair, new roofs. Yep. So there's like, there's, there's two elements of what you're doing. You're giving the professionalism on the digital side and then you're also bringing them together on the personal side. Yep. It's, um, you know, identifying the people that get it.

[00:17:02] Like your vibe attracts your tribe, you know, like our Wolfpack members are collaborating outside of us now. Like it's, it's great to see, you know what I mean? Like putting together, you know, different collaborations and events and we're always, you know, the glue, but it's just a beautiful thing to bring the right people together and grow it organically. We didn't want a hundred clients in the first month. We want us, you know, a hundred clients by the end of the year or into next year. Let it happen the way it's supposed to happen. Yep. Exactly. That's awesome. Well, good stuff, man. Thank you. All right.

[00:17:31] So I'm gonna make this one about me. All right. So Josh, Josh, Josh and I have known each other for a decade and a half. Yep. So I was just getting started in real estate. Yep. So some history here and you were hustling with credit repair back in the day. Yep. So I'm a small business owner and I'm an agent. Any realtor, I've mentioned this before, any realtor or real estate agent is a business owner. Like you own your business. Like you don't have a boss.

[00:17:57] Like you may get fed on a team or at a brokerage, but it's still your business. Like if you don't run it well, it's not gonna do well. Yep. So you and I were just hustling and networking. Yes. That's the way both of us are. Yep. And that was in the wake of the great recession. Right. So this is like the market started to turn like 2006, 2007. In 2008 is really when everything crashed. Yep. So this is like 2010. Yep. And I lost my job.

[00:18:24] You're doing the credit repair and we've maintained our relationship. So why, like what was it about getting into business back then and building your business on relationships? Like why were the relationships either like a natural fit or something that you learned over time? It's always been huge. But initially in my first role in the Philly real estate industry in credit repair, it wasn't a lot about, um, I didn't have a lot of time to go out and network and build relationships. I did what I can. A lot of it was from my desk.

[00:18:53] I felt like I was chained to the desk because I was managing at times 300 clients a month on their, on their credit files, doing free consultations, onboarding them as clients, collecting results, giving updates, collecting payments. Like I used to go from my desk and run outside. It was at one 24 chestnut street and collect payments and results from people driving by, you know, just running back and forth to my desk like that all day. You know what I mean? So it was a great experience. Um, and that was coming fresh off the college, graduated with a degree in finance, May of 2009.

[00:19:23] The last semester of college in my finance classes, all the professors could tell us was how screwed we were to be graduating at that time and expecting to get a job. Yeah. I was doing landscaping when I was searching Craigslist for a better opportunity. And that's where I found on Craigslist, big shout out to Craig, um, a job as a, you know, consultant for a small mom and pop credit repair company. The guy who was in my seat was leaving. He was helping to find a replacement. It was hard to get in it rolling.

[00:19:49] You know, you remember like back then, like I moved from a animal house style shore situation at, at Vettner. We could, we broke the lease when November came around after this summer. The South Jersey shore for those who do not know. Exactly. We're not talking about central or north. That's a whole different thing. I had to pick up, move to Philly. I was staying in my friend's side office on the second floor. The futon went opened up, stretched from wall to wall. That's how small it was. I was paying $300 a month.

[00:20:19] And I was only getting paid $300 a week draw on commission. So I might, I make more than $300. And if I, you know, made less, I would have to make it up the next week. It was bad, you know? But figuring it out, you know, and then I was able to hit the streets, you know, a little bit more as I got tenured there. And then eventually went with another credit repair company called better qualified, which was awesome. And that was a business development role with a corporate credit card and a corporate automobile. A little bit more structured.

[00:20:47] But also a lot more time freedom to go out and meet people, you know, which was huge. But I used to take the bus from my small little side room in Fairmount to Old City. And we were talking about guerrilla marketing a little bit. I made this orange box and it said on one side, don't be a sucker. And then on the other side, it said, get your credit repaired. It was full of blow pops and each blow pop had my cards stuck to it. No way. And up and down on the bus, I would pass these out. That's awesome.

[00:21:15] I would stop at City Hall and where the escalator comes up at City Hall, I would stand at the top, even though you're not supposed to, and hand them out right there. Dude, I love that. We were, we, we advertised in the free Metro newspaper and that's like just stuff like that was enough to, especially in that time I was lucky to find credit repair because everybody's credit was shot at the time. Yeah. Yeah. You guys deal with so many different businesses. What, what's the one thing that you come across with these small businesses that they

[00:21:43] aren't doing, but should be doing when it comes to marketing or trying to get their, you know, voice or message out there? What do you guys, like, what do you see and what do you recommend? I would say like, you know, not giving the world more of an insight into who you are as a person versus just, you know, what you got going on with your business. I think it's really important to, you know, not keep yourself, your business a secret. You know, you're doing the work anyway, you might as well be documenting it. You might as well be letting the world know about it.

[00:22:13] Like an inside look, right? Yeah. Not just, you know, on the periphery. Yep. Totally. And, you know, a lot of people are camera shy and don't want to do videos and, you know, that's a huge part of, you know, letting the social media world know about it. But I think the sooner business owners realize that marketing and social media is just part of the job, like the better, because you, it's, it's like, you can't even negotiate that. You need to be, you know. Well, that's why I say we're in an age now where it used to be, if your business doesn't have a website. Right.

[00:22:43] You don't exist. Now it's kind of like, if you don't have that presence on social or, or that active social voice. Google search. Yep. They kind of don't exist, you know? Yeah. That's true. That is very true. Yeah. We say it like, you know, if your website or your social media profiles, um, haven't been, you know, active in a while, it looks like your storefront's closed. It looks like you're closed for business. So it's like, you know, if, but if you're active every day, it looks like the lights are

[00:23:10] on, you know, things are on the up and up, whether they are or not, you know, perception is reality and you just got to. And it is, it's a validation type of thing where they're like, you get a recommendation, go talk to this person for this service. Okay. I'll go online, go to Instagram. Right. Yep. They haven't posted since like 2024. Right. There's that immediate thought that, uh, skip, like I'm going to the next person. It's definitely like a negative kind of, you know, connection that people are going

[00:23:40] to make with a business. Yeah, definitely. It is social credibility. It's almost like a resume. You know, you just want people to, you know, see what you do, you know, day in, day out and not the same stuff every day. Like everybody, you know, has a different business. Everybody's in a different industry, but at the end of the day, we're all marketers, you know, and the sooner folks realize that that's a huge part of your, your business, the better. That's what I say. I said, I don't care what you do. I don't care what your profession is. You're in sales. Yep. Yep. Exactly.

[00:24:08] Whether, whether you're selling a product, whether you're selling yourself as an employee to your employer, everything is sales. Yep. And you have to figure out a way to make whatever you're selling valuable to someone else. Right. And people like to buy, they don't like to be sold. You know what I mean? So while you are selling, it's not, you know, are you ready to buy, sell, rent, invest every single day like that? Nobody wants to hear that every single day. You know, you want people to subliminally know that's what you do as a realtor.

[00:24:38] But, you know, just giving them insights into the day to day walkthroughs and closings and business meetings. And is that some of the consultations you guys do with, with, you know, some businesses that don't have that? Yeah. We do. Like our in 60 segment. Yes. So what we did for a couple of our Wolfpack lines that we have now, we went out, recorded what we call like, for example, we have Casey cleaning and maintenance, Casey in 60. And it's just little short reels about 30 seconds, less than 90 seconds.

[00:25:07] Just explaining what he does for what this show, what does this company do? You know, what services they provide and how you can get in touch with them. Like just something as simple as that. Yeah. And it blows up because now it's like, okay, I don't just see Casey cleaning and maintenance. Now I know who Joe Kennedy is, the owner. I can connect with him. There's like a soul to it. He's a North East guy. Yeah. It was like a face behind the name. Yeah. First and foremost. First in the business. I freaking love that blow pop story.

[00:25:32] Because this is like, hey, if we can give tips and hacks and tactics like to people, like boots on the ground, like that's what it takes. Yeah. And back then when you and I were really trying to find our way through the business world, like the economy sucked. Like we were talking about this on a recent episode. Remember, like everyone was losing their job. Yeah. And when they did, they're like, where am I going to go work? Like they were literally finding work on Craigslist because they had to like think outside the box.

[00:26:00] It isn't about, you know, going to LinkedIn and like formally putting my resume in and like going in a shirt and tie and one of 20 applicants for a job like that didn't exist. Yeah. Back then people were like, maybe I'll just hustle. Maybe I'll start a business. It reminds me of my, uh, my lawn signs. Oh, the gorilla Mooney marketing. The only like opportunities that were coming to me after graduating from college was like

[00:26:26] life insurance sales and financial planning where I would go into these cattle call interviews full of people in this room, you know, just seeing all the money that you can make and everything like that. But before they even like consider you for employment, you got to give them your mom's like black book of all her contacts and stuff like that. My mom went did nothing but the best for me and she wanted to do anything she could to help me. But she said, Josh, I can't do that. I can't, I can't give you Aunt Patsy's phone number and have like, and it was okay. Okay.

[00:26:56] I'm, what do you mean? Come on. Don't you love me? $100,000. Gee, Aunt Patsy needs help? God. Could be a VIP life insurance. I think I'm always going to watch this be like, ah, I should have. Oh, that's great. Um, excuse me. Um, so that didn't go. Yeah. Yeah. But I thought I made it to like, I went through a bunch of them and I, I thought I found like the golden egg with Prudential at the time, like going through all these corporate, I made it through the third interview and everything like that. And then it came to, came to that.

[00:27:25] I didn't know. She, I just, she, she made a good point. I mean, I wasn't happy at the time, but I get it now, you know, but yeah. Oh, it makes sense. Yeah. All right. So here's a good one. How'd you guys meet? I'm going to go, I'm going to go to Beth on this one. How'd you guys connect? I'm assuming it wasn't in Thailand. No, it was not in Thailand. Um, excuse me, similar to Josh. So I was working in hospitality. So I worked at a couple of bars in the city, you know, back and forth. Um, I went on Craigslist and found a job at Ray street cafe.

[00:27:54] So I started working there, um, down the street is Patty's pub. So like, that was my pub I would go to all the time. And I was working a lot there. So I would always get done work and go grab a drink. And every time I'd get done, there's this guy just sitting in the bar, this laptop, like a little. He's got a blow pop in one hand, beer in the other. Always had a Heineken and maybe a blow pop, but he always had his laptop and he's just like in the zone, just like by himself, just listen and play music in the jukebox.

[00:28:22] And I asked my friend at the bar, I'm like, who's this guy? Like, what's his deal? He's like, Oh, that's, that's Josh Buckner. That's the Wolf of Broadchee. I'm like, what the hell is that? Like, I'm just like, all right, that's, that's pretty cool. Like what's he doing? She's like, I think like real estate or something. So I'm like, all right, finally I got the courage. I walked over and introduced myself and there she pushed up. We went from there. That's right. I love it. It's like, this guy's like really intriguing. Like you're like, I gotta find out more. Well, he's got his laptop working in the bar. Yeah.

[00:28:51] Like always doing his thing, like never stopping. That's cool. So I just found out to be like, well, close enough. Just about. Nice. Awesome. I love it. And so, so you guys met and then how did it kind of parlay into? Yeah, and start working together. Cause this is, this is not common. You know, it's not, it's not the most common thing for a couple, you know, to start a business together and, and feed off of each other, like different skill sets, different lanes, things like that. So how'd that come to be? So I have a background in communication.

[00:29:20] So like, I absolutely love, you know, communicating, networking with people, which is why I love bartending so much because, you know, I was meeting people every day. And, um, at the time Josh was running real producers magazine, I think just Philadelphia at that time. And I would come out to his events and help him with it. And I loved, you know, seeing what he was doing in the real estate world, connecting these realtors, highlighting the top producers. Like I thought all of it was great. So I started working less at the bar and getting more involved.

[00:29:48] And then when we got Bucks County, it was like, okay, you know, like let's really do this together. And at the same time, we were always still doing Wolf of Broad Street real estate events outside of real producers. So eventually it just like made more sense for me to just go full in with, you know, Wolf of Broad Street real estate events. And we were running the magazines for a long period of time. And now we're just full wabs, you know? Barton hours can, they can be crazy, you know? Yeah. I couldn't juggle that anymore. So it's like... That's hard. You can do very well. Yeah.

[00:30:18] Yeah. And you can meet lots of people. Yeah. There are a lot of people who are either in like the restaurant, like serving industry or the bartending service industry that work their way either into sales, like whether it's finance, real estate, insurance, because it's a similar skill set. But you just made a really good point that was actually going to bring up my next question was talk about Real Producers Magazine. So you and I met, we're networking, you know, you're always involved in the real estate community. Yep.

[00:30:44] Then I get one of these magazines at my office in Center City one day, Real Producers Magazine, and you're like all over it. Like, this is Josh. And like, you're interviewing like Skye Michaels and like all these heavy hitters. What's up, Skye? Yeah. And I remember like reading it, I'm like, this is awesome. Like, how did that happen? Yeah. I mean, it took me about six months to ramp up the magazine to go to print.

[00:31:11] I got the opportunity from a friend in Orlando, Florida, who was running Orlando Real Producers. And if you don't know, Real Producers is a franchise. So there's about 110 magazines across the country. Wow. He saw what I was doing in Philly with the Wolf of Broad Street real estate events. I had been doing Wolf of Broad Street for about three years prior to Real Producers. So I was already doing the events, which is a big component of the business model of Real Producers. He suggested I look into it.

[00:31:39] I actually met Aaron Luden from Orlando on Wolf of Broad Street business in Orlando, Florida, representing the home team mortgage doing an event at the Blue Martini. Oh, wow. I met him at the Blue Martini at a networking real estate event down there that I was a part of. So I'm an opportunist. I keep my ears open for opportunities. I thought I had so much going on with Wolf of Broad Street and juggling three jobs. At that time, I was doing better qualified credit repair, shorty title, title insurance, and TCS management. Yeah. Oh, yeah.

[00:32:09] I remember that. I had three companies I was working for, three bosses, three sales meetings. And I flew out to Chicago to meet with the publisher of Real Producers and went through the training. And that six months of ramping the magazine up was unpaid. You have to get to a certain point of profitability before you can go to print. It took me six months to do that. And we finally did go to print in May of 2019. And it was a great experience.

[00:32:35] You know, stuck with Real Producers for five years, you know, three years into it, picked up Bucks County Real Producers. So now it was two magazines. But the interesting thing about the transition was those three companies that I was working for advertised with me in Philadelphia Real Producers magazine. And I was able to get out of those roles and now start selling more and more ads, you know. The relationships don't go away. Yeah, exactly. You know, there's about 18,000 licensed real estate salespeople in Philadelphia County. Is that how many there are now? There used to be a few years ago.

[00:33:05] It's probably a lot less now. But there's tens of thousands of real estate industry or agents, not to mention all the affiliates. Yeah, all the verbs and everything. Well, yeah, it was good. The magazine went to the top 500 agents. We made a ton of people happy. And like our motto back then, or at least mine was, was like, I don't do it for me. I do it for y'all. You know, this is going to get me somewhere. And, you know, we might bring in 20 to $30,000 in ad revenue through the magazine.

[00:33:29] But after everything's paid from the franchise and all the production fees and all the staff and everything like that, you just have to sometimes start being a little bit selfish and saying, okay, we're making a lot of people happy. We're, you know, the events are awesome. We did Rivers Casino, Philadelphia, Wards Gala and the Buck Hotel and Philmont Country Club and all these things. And we did good. But at the end of the day, April of last year, we decided to not renew our franchise agreement with Real Producers.

[00:33:57] We had no regrets about it and life has been like a lot better since. Yeah. You know what I mean? It's great. Yeah. I love it. Hey, everyone. This is Tim, your favorite bricks and risk co-host. But don't tell Sean. I hope you're enjoying this episode and I'll get right back to it in a moment. Our audience grows through word of mouth. So if you would please take a moment of your time and give us a review on the platform you're on, that would be fantastic.

[00:34:23] Please also help spread the BNR word by sharing your favorite episode with a friend. We greatly appreciate your time and trust. Now, back to the show. Where did the Wolf of Broad Street like what is that? I knew that question was going to come from you. I just knew it. The profile, the moniker. You had to tell them all where you were at, where you started, everything.

[00:34:51] It was actually down the block, believe it or not. Pitcher's Pub. Pitcher's Pub. Yep. Yo, Pitcher's Pub. Shout out to Pitcher's. We're in Manioc right now. I lived in Manioc for a couple of years. Pitcher's was one of my go-to places. Where are you at? Great bar. Did you bring the laptop to Pitcher's? I think I was just on my phone. I was just on my phone. I was looking for a better Instagram handle. I had just seen Wolf of Wall Street, which is one of my favorite movies. My Instagram handle at the time was something lame like jbuck215. Yes.

[00:35:20] And I saw Wolf underscore of. I don't think that's the name. Yeah, I like the two on five for sure. That's my birthday, February 15th. Oh, no way. See, it's got double meaning. I will never forget that. We always know now. It's better than my head. But the Instagram handle wolf underscore of underscore broad underscore street was wide open. I took it and I built a business off of an Instagram handle basically. You know what I mean?

[00:35:45] Just being originally from Philly, my birthday being 215, that being my favorite movie, getting busy at all these Philly events. It just kind of... And like, what was it? Like, all right, so you changed the Instagram handle and it's like, did it... Was it like an instant like, whoa? No, I think I still get the same reaction as back then. It's a clever name. It's Philly-centric. You know, it's catchy and definitely wouldn't be where I am without the name, you know? So it just stuck, you know? Yeah. You would be where you are, but... Maybe.

[00:36:15] It'd be like... Wouldn't be as cool. You know what's funny? It brings up a random point. What was your fictitious name for where we shoot the podcast? 215 Labs. 215 Labs. I like it. It's not a real thing. We shoot at Young Junk. Shout out to Dylan and Tara. So yeah, are you going to 215 Labs today? Of course I'm in the lab. Yeah. Totally makes sense. All right, cool. So one question we asked is like, what do you love most about what you do?

[00:36:44] And you guys had said connecting people and watching business relationships flourish into lifelong friendships. Yep. So why do you love that part of business? Well, I guess for an example I would put out there is one of our current clients, Missy Murray with State Farm. Shout out Missy. Shout out Missy. We had done one of those segments for her, Missy and 60. And all we did was put a camera in front of her and let her roll.

[00:37:08] And it broke her out of her shell because now she's doing videos and content all day, every day. And people are coming up to her and they're like, wow, we saw your Missy and 60 video. Like you're incredible. And she always calls like, you guys are the best because you helped me. Oh, that's great. So things like that make my day and make what we do worthwhile. You know, like being able to help our clients and help people that we know get their feet on the ground, become connected, you know, provide them with whatever resources we can. It means a lot. It goes a long way.

[00:37:37] But even further than that, like you, it wasn't like you just did this thing. Yeah. Like you literally changed the way that she looked at like advertising or marketing and said, oh, look at what happened with this. Yeah. And now she's able to incorporate that into her business and like have such a deeper impact. Yeah. Like real estate offices are calling her. They want her to come and present to their office about insurance and things. And I'm just like, Missy, that's all you're like, you know, we're just here to help.

[00:38:07] So we've had she on tick tock. Oh, I got to get her on tick tock. She loves tick tock. She was born for tick tock. Yeah. And then, you know, the dollars and cents of connections is incredibly valuable. Like we've connected, you know, mortgage bankers with realtors who earn 60, $70,000 a year in their pocket just off of the introduction to that realtor in multiple states now, you

[00:38:34] know, for example, when you don't have any resources or any money, you know, that's how you get places is sweat equity and just connecting people, keeping your ears open, listen, listen more than you speak and just trying to, you know, see what dots need to be connected and where it can go and what will come back from that. You know, it's very easy to do. A lot of people overthink things, but it'll get, it'll get you places for sure. Yeah. Connecting is huge.

[00:39:03] I mean, we were, so I started a networking group from scratch. This was probably, oh man, this has got to be like 12 years ago or so. I still have the business card. The Northwest Philadelphia network. So it was all based around here. And literally I, Craigslist, shout out to Craigslist again. Yeah.

[00:39:31] I went to work and two guys showed up. Yep. I met these two guys. I'm like, Hey, you know, I'm in real estate. This is what I'm doing. This is what I want to do with this. Yep. Talk for like a half hour. Like, okay, let's do it again in a month. And everyone has to bring one more person. Yep. And it can't be in any of the fields that we're in. Nice. So it's gotta be one per field. Yep. Because we bring three realtors in. It's not going to work out really well. Yep. Three finance people, whatever, three roofers. Yep. So, and then it just started taking off from there.

[00:40:01] At one point it grew to like 30 paying members. Wow. So it wasn't a lot, but we were charging a monthly fee. Yep. And we would take that money and literally dump it back into the group. Like we would set up a table at like a street festival. Mm-hmm. We would like give to a charity. Website. Website. We did, you know, holiday parties. Like we did all this stuff and it was all just through business. And I will say like, I've always found that to be a very good way to like build your

[00:40:29] business, but that's a lot of that's like my personality too. Mm-hmm . But to your point, we would get these people into the group that, that saw the value of the group, but you could see this was like not their personality. And one thing I did like toward the end is I would like go to each business individually. I would say, okay, this month you get the floor for like 15 to 30 minutes. It can be informal or you can have a presentation on a TV if you want, however you want to do it. Yep.

[00:40:55] And we're just gonna, you're gonna talk about your business, why you're good at what you do and why everyone in the group should know more about it. Cause again, you're having all these loose conversations. Hey, I do this. I do that. Yep. Maybe got better relationships than others. And yeah, we got people up there that were like completely uncomfortable. Yeah. And I remember even like after like that felt good. Yeah. I was like, good. Yep. But you know, that takes time. It's like people got to feel comfortable. There has to be trust. And one of the things we've talked about on the show, which is not mine at all, but I've

[00:41:22] heard it over and over is no like, and trust. Like first you gotta get to know someone. Yep. Then you figure out if you like each other. Okay, cool. We're vibing together. But you gotta, you gotta be involved in that person's life, business, personal, and or both for a while before you can trust each other. And a lot of that comes from like, ah, I got my cousin. My cousin needs insurance. My cousin needs marketing for their small business. Yep. And then they go to you and they're like, awesome connection. Yep. Thank you for hooking me up with Josh and Beth. Like it's been amazing.

[00:41:51] Like my business is growing or thank you for connecting me with Sean. And when you can connect people, which is what I was getting to here. It's very long winded. When you can connect people, it is like a quadruple win. Oh yeah. Like everyone, the connector wins, both businesses win, like the service wins. And it's just, and it creates like almost like this ripple effect where everyone wants to do that now. Yeah. Cause if everyone won, they're like, oh man, maybe I'll connect someone with Josh, with Sean, with Tim, with Beth, with whoever.

[00:42:22] Um, so that's fantastic. If you're at the helm of bringing everybody together through an event, like the guests, um, and the registrants are going to like almost do the work for you. You know, your name's going to be buzzing through these 30 people or 300 people or whatever it is. Um, they're going to thank you for bringing them together. You're going to be the first one that they go to when they need your services. And, um, yeah, just like activity creates activity. So the more you can not only bring people together at the three hour event, but for three weeks

[00:42:50] or three months leading up to the event, promote it and have something to talk about and have something to, you know, invite folks to, it's a great way to get past the gatekeeper at different offices, you know, to say, I'm not here to sell you anything or to drop off donuts. I just have, um, some flyers here. It's a free happy hour. Your whole office is invited. Hope you can make it. It's just a really easy way to, you know, get the, you know, the guard down of, you know, different organizations that you're trying to reach and it's a data game.

[00:43:17] So like every event you get the guest list and the registration list and you're adding them to your databases. You know what I mean? It just grows a little bit over time. We have over 15,000 real estate industry professionals in our database. Wow. Yep. That's amazing. Yep. I got a question. Walking away from the magazine. Yep. Can you talk about that?

[00:43:38] Because hearing it, I'm like, man, this really was like the start for Josh and having to make a business decision about leaving that behind and starting a new chapter for you guys. Yeah, totally. Yeah. I mean, we're talking about being business owners and you are a business owner as a franchise owner, but to a certain extent you can begin to feel boxed in or limited to what you can do.

[00:44:06] And you start hearing things like you're off program or we need to do a meeting about this or that. It's more of a business in a box. Yeah. But the box has dimensions to it. You can't really go outside the box. Yep. Yep. It's ad sales, physical magazines. It's not an easy business. You know, there's a lot of objections to it. There's so many positives to that business model and it works great throughout the country, but you got to do what's best for you at the end of the day.

[00:44:34] And when you see that five years in, you're not where you want it to be. And, you know, you see that how, how it's, you know, constantly you take 10 steps forward and then there's eight steps back. And then, you know, you're just like constantly like that up and down and not, not as steady as you want to be. I'm not the best ad salesman. I'm not a good, you know, ads man. You know what I mean? Like we do marketing, we sell ads, but these are, you know, monthly commitments four or five times higher than what we're charging now. Right. We're making more money now than we were.

[00:45:03] So you got to be selfish sometimes. You really just got to do what's best for you and your family. And, you know, don't burn any bridges and don't, you know, have any regrets. There are no regrets. No. Just take, just take all those lessons and contacts and experiences. Like we would have never hosted a 250 person, you know, black tie awards gala at Rivers Casino, Philadelphia. Like we were doing Wolf of Broad Street real estate events before the magazine, but it took us to a totally new level.

[00:45:30] Our first Wolf of Broad Street event 2016 was at the bridge Philly 100 spring garden street next to Delilah's and Z bar. We started, we started at a dive bar, you know what I mean? So I, can we clip off a picture and drop that in? Yes, please. It's now my dry cleaner. So it's not the bar anymore. I still live in the neighborhood. It's not the bar anymore. I love that. But from, from a personal, like, like business, it's easy, right? Like, okay, the numbers aren't here, not where we wanted to be. Yep. And so when you look at it on paper, you say, okay, like, yeah.

[00:46:01] But personally, when you kind of built this up and build on the back of the magazine to kind of make that decision, was it a hard one or was it? It was a thought out. Yeah. We had to think about it. We had a plan. We had a, we had a business plan sketched on a CVS coupon. Oh, I saved it. Yeah. The ones that are like eight miles long. Yeah. You walk out of there. This is one of the square ones. We sat there. Oh, I had on me, it was a CVS receipt and I was like, this is our plan. It was a coupon thing. Yeah. And we wrote it all out and we're like, we're going to do it. Another great bar. What bar was that?

[00:46:31] Cavanaugh's. Cavanaugh's. Yeah. Shout out to Cavs. We did it. We laid low, you know, how, how it can be. Um, and then we, at the right time, we're able to drum up a lot of, uh, support from people that followed us through the magazines. And. Or even the partners we had at the time, you know, when we let them know we were letting it like. Yeah. We were going to be putting it down. They were very supportive. That's awesome. I mean, the amount of support we got was. Well, because it was you guys. Yeah. Yeah. Yeah.

[00:46:58] The relationship trumps, you know, the, the business, which again, so this kind of segues into. To not have to worry about. Oh, I'm sorry. Yeah. And all that. It was so much. More on your terms. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. You're just like actual business owner, you know, like, you know, it's nice. All the people you've been helping. Yes. That's awesome. All right. So this segues really well into biggest struggle, which is one of the questions we

[00:47:26] asked because again, it's nice to talk about successes, but it's also good to talk about like, what are the things that haven't worked that we've learned from? Yep. And you guys had said events can be risky and an expensive business and financing them can be stressful. So why, why has it, could you still run events? So that's gotta be continued to be a struggle. Why has that been a struggle? Not only through like the magazine, but today with Wobbs.

[00:47:50] You know, it's like if money was no object and we didn't have to worry about how to pay the tab at the end of these events, like it would be a such an easy cakewalk business. You know what I mean? Whether we get enough sponsor commitments or not, we're responsible for that. Luckily we win a lot more than we lose, but we definitely have taken a lot of L's through events. It's, it is risky and it does depend on the economy sometimes. I don't make excuses, but I mentioned the home team mortgage.

[00:48:19] At one point when the economy was good, committed to $5,000 a quarter for Wolf of Broad Street events, $20,000 in a year. Like those are the good times, you know what I mean? But then there's other times where people are tight and they don't want to spend money on marketing and sponsorships when they 100% should be, you know? You got, you gotta get creative. You have to scale back some events and some features and just try to be smart about, you know, the numbers with these events cause it could set you back a lot.

[00:48:48] Love it. So, yeah. Spot on. Awesome. So, and a tip you guys gave for our listeners and watchers was let them see you work. You're doing the work anyway, might as well document it. You had mentioned that already on this. Why does that resonate? I have been thinking more and more selfishly. I've said selfish a few times today. It's all right. But when you, when you think about it selfishly and you allow yourself to do it for yourself and nobody else, like don't worry about how many people are going to click or how many people are going to like review your video.

[00:49:17] But when you're God willing, like 80 years old and you want to scroll back and look at your life, it's all right there. You want to document it. You want to see what you were up to. And if you do it for yourself and you have fun with it and you don't have anxiety and, you know, stress too much about putting it out there, it makes it more enjoyable. And like, like I said, do it, do it for you, do it for your legacy and your, take that photo at the coffee shop, whoever you're meeting with, you know, let people see you're actively out there.

[00:49:45] You can tell me, but if I don't see it, it matters. Well, and here's, here's where that goes. Someone sees that shout out to the coffee shop and then they check it out and they're like, oh, they got four, you know, 4.8 out of five stars on Google reviews and they have 500 reviews. I'm going to get coffee from there. So it's like, it, it does, it really all connects. Yes. And, um, I was actually on a zoom yesterday with another real agent, someone who's new and you know, I, I led Copper Hill real estate for a while. I was more in charge of like the agents and training and mentoring.

[00:50:15] And I, I'd met this woman. She's great. I met her at an event and I said, look, if you ever, if you need like a half hour, you want to bounce some marketing ideas off of me, bounce them off of me. Yep. So I zoomed with her yesterday and literally like, it was awesome because, and there's no money involved in just trying to help her out. Yep. And I'm just like, you know, what kind of person are you? Uh, you know, I don't like to drink. I'm actually, you know, I'm on this, uh, Facebook group where there's 20,000 people and we're all like non-alcoholic.

[00:50:44] And I'm like, awesome. So we like started talking about that. And then we're done after a half hour. I'm like, you know what? Like just go be yourself. Yeah. Right. Like with your social media. Yes. You know, some of it has to be business because people have to understand what you're doing. You have to be credible. You can't just all be like, oh, it's all this. It's all that. And they're like, well, why would I work with you? Mm-hmm. But then you have to show people the authenticity, the realness in your life so that they can relate to you. Yep. Yep. Because you had mentioned tribe earlier.

[00:51:12] If they don't want to be a part of your tribe, they're not going to like your shit or follow you anyway. And that's completely fine because you probably don't want to work with them either. Right, right. But if they see that side of your life and they're like, oh, I totally relate to, I love that coffee shop or whatever. The fact that you were hustling on your laptop at a bar and meeting Beth through that, like, you know, that relates to people. And then you're, they're going to come to you and they're going to say, how do I do stuff with you? How do we do stuff together? Yep. And how do we like build something together?

[00:51:42] Yep. And that is literally like the greatest feeling. It is. Like when you can connect with people and connect them to others and everyone's doing well, it's like, not only are we all cool with each other, but we're all rising our businesses like together. Yep. It's a lot of fun. Beth's a great cook. She likes to make cooking videos, you know, that's like- Thai food. Yeah. Not yet. You're like, I'm doing the real stuff, Tim. One day, yeah. Yeah. Some of our best videos are travel videos, you know, just again, documenting what you're doing. You know what I mean?

[00:52:12] People don't always have to see the work, work, work. Like they want to know that you're a real human being. They want to know you're dropping your daughter off at your practice and you're, you know, you're doing these different activities. Beard competitions. Yeah, exactly. Have you won any, by the way? Yeah. Oh, talk about it. I made the top five. It was like a Gillette thing, won there or something? It was Wall USA. Yeah, I voted by the way. Thank you so much. Appreciate that. But made it top five nationally. Wow. Yeah. Yep.

[00:52:37] I didn't win first place, but funny enough, like the charity that we support, Little Smiles made out good. They have. So the charity got $500 just for him getting placed into the top five. Oh, that's cool. Yep. You got a check for $1,000. Yep. Also some cool clippers came in the mail and then the winning prize would have been $20,000 and then $1,000 to the charity. But Josh, they didn't win that, but they did reach back out. Yeah. I thought it was over. It was cool.

[00:53:04] But April, end of April in Maniunk, the Maniunk Street Festival, Street Eat Festival, they wanted to do a mobile barber event at the Street Eat Festival, which is going down and it's going to be in collaboration with Wolf of Broad Street. Mm-hmm . They're going to give us another check. They're going to give us like all this exposure. No way. And the charity, Little Smiles, is going to benefit too. I think it's $100 per beard trim. The beard trims are free. Dude, that's awesome.

[00:53:32] And then we can earn up to $10,000 for that? Yeah. $10,000 for the charity. Oh, well. I better start growing a beard. Yeah. A real beard. Not this little looking stuff. We need everything. That's fine. Listen, with all that being said, you might have to insure that beard. Yeah. Okay. We should talk. That's true. Just saying. Just saying. I insure beards daily. You can put that in my portfolio. That's what everyone knows. But I will go back.

[00:54:01] But what you guys were saying before, just before that was, I saw a Gary Vee video. You see Gary Vee? And he's like, document the process. And there was a guy, I forget what his business was. And they were like, Gary, we want to hire you to do this. And the whole thing is like, no, don't hire me. Yep. Hire two people to follow you around and just do a constant every single day. Get that video content online. Yep.

[00:54:31] And I think that's what you guys are saying is like, show a little bit about yourself. Show about your personality. Incorporate that into the business so people know who they want to work with and find your tribe that way. Yeah. I would suggest just like, you know, shooting for doing it every day, but don't say this is my daily video or here, here, here, here. We don't need to post it either. Yeah. Exactly. Just taping yourself. Just put that in. Don't need that one. And just pick and choose. Absolutely. Have a library of content. Yeah.

[00:54:59] We go on Sundays, we'll scroll through our photo libraries and see what we can piece together or stuff that may have slipped through the cracks. So there's always stuff to post about. I love it. Definitely. Cool. And the quote you guys gave us was the lesson is in the struggle, not in the victory. Do you know who said that by any chance? I believe it's anonymous. Okay. Yeah. I came across that a long time ago. I might be wrong, but when I first saw it, it said anonymous on it, you know?

[00:55:25] But I think a lot of people can relate that the majority of life, like for most people, is like struggle. It is. And there's beauty in the struggle. You have to appreciate the struggle. You have to not, you have to live in the moment, you know what I mean? And it might not always be like ice cream and puppies and all that, you know what I mean? A great moment. Yeah. Um, so yeah, a lot of lessons in the struggle, a lot of beauty in the struggle. And it makes like the, you know, the wins that much better by getting there.

[00:55:54] But you, you have to appreciate every single day that you got like everything. Yeah. Yeah. This reminds me, uh, the Superbowl we just had. This reminds you of glass half empty Mooney. Yes. Okay. It resonates. Um, uh, they, they interviewed AJ Brown. Yeah. And, uh, AJ Brown, AJ, no. AJ Brown. Yeah. AJ Brown. Yeah. Keep going. Um, and they said, how do you feel? And he's like, it's kind of a letdown.

[00:56:21] And he's like, he's like, I love it because of my everyday practice. Like I love the practice. I love the workout. And he was expecting this, like, yep. That overwhelming feeling about winning. Yeah. And it was like, eh, like let's go back to work. Yeah. Yeah. Yeah. Yeah. It's funny. So the episode we just dropped this morning, our 60 second was about talking about realtors,

[00:56:51] you know, who talk about volume and realtors who just talk about their business. Like my business is profitable. I'm doing well. And I had said on the podcast, cause I was listening to it today. I was like, man, that was a little, that was a little rough. But I said, um, do you know what you get when you get to the top of the mountain? Like in real estate, you get a piece of acrylic, you get five minutes of fame and it's over. Like that's what you get. And then you're like looking at this thing. You're like, okay, now what am I doing?

[00:57:19] Am I going to be bigger than last year? Do I stay the same? Do I shrink? Like, what do I do? Next year? I want two pieces. But the glass half empty or a glass half full Garrity moment in that is, do you know how much struggle went into getting that piece of acrylic or AJ Brown winning the Super Bowl? Like Saquon, like all that stuff, like that matters. They struggled their whole lives to themselves.

[00:57:47] Like they may be wealthy and be doing something that they love, but that was all to win a Super Bowl. Like that's where you want to get. Yep. And it's like, there's only so many people that are going to be able to do it. And looking back on it, they're probably like, thank God I did that when I was 10 or when I was 20 or when I was whatever. Yep. And, and I, I resonate with that as well. I think you got to fail in order to succeed. So that's. Hopefully we have a lot more consistent Super Bowl wins. Yeah.

[00:58:15] We could be at the start of something, but Hey, we're all from Philly. So we got chill. We don't talk trash. It's all like. We don't pop out our chest. Jalen Hurts and Daniels from Washington were like, he was like one year older or something. And so like, we, you know, as much as you think this young kid on the scene is like going to have all these years, you're like, wait, no, Jalen Hurts is like super young. He's 24, 23. Yeah. It's crazy. Awesome. Awesome. Well, before we shut this one down, why don't you share with our listeners and watchers

[00:58:45] more about you and everything they can learn about what you got going on. Wombs. Sounds good. Yeah. I would encourage everybody to check out our website, wolfpack directory.com. We also have our main website where you can find all the events, which is wolf of broad street to one five.com. So go there to check out all of our upcoming events. We do all types of events from coffee shop buyouts to our sixth annual golf outing coming

[00:59:12] up this year to revamp your image where it's like, you know, not your typical headshot event coming through and getting lifestyle photography and three 60 photo booths and all this fun stuff to be like a content creating machine. So lots of awesome events, lots of opportunities to help folks with their marketing. And what else? So led billboard trucks, you know, if anyone out there is interested in a free consultation,

[00:59:38] just give us a call at two six, seven three Oh three one one seven five. Both of our emails are going to be Josh at wolf of broad street, two one five.com and Beth at wolf of broad street, two one five.com. Yep. And Instagram wolf of broad street with an underscore in between each word. Love it. Awesome. Well, appreciate you guys coming out so much for the opportunity. This is great. And that's all we have for this one, folks. Thank you for tuning in again to another episode of bricks and risk. See you soon. Peace.

[01:00:08] Thank you for joining us on another episode of bricks and risk. Our goal is that you walk away with one or two valuable nuggets, and we greatly appreciate you sharing your time with us today. You can find all BNR episodes on Spotify, Apple music, YouTube, and anywhere else you get your podcast content until next time. Keep learning and keep growing.