Less Noise, More Reach / Why LinkedIn Works | Episode 148

For me, I I think, well, I think this goes to all social media. I think being dialed in is such a smart way to go. It's not, you don't need 30,000 followers. You don't need you don't even need 5,000. Just think about that. If you had 500 really good, really dialed in people and you do a post on Instagram or Facebook, you might get a hundred likes. Yeah. And that's that's freaking 20% of the people you're connected with. And you want to be connected with them. Welcome to the podcast dedicated to real estate, insurance, and building your business. Join us as we take you along our own business building journeys with additional wisdom from our network of local and national experts. Welcome to Bricks and Risk.

This episode is brought to you by Property Management Redefined. PMR is not just managing properties, we're creating partnerships that build long-term success for property owners. John and his team can be reached at manage at gopmr.com or by phone 267-753-6005. Tim. Yes, Sean. Who's a good client for PMR?

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If they want more information, how do they find PMR? Right here, guys, reach out to John Sachs and his team at Property Management Redefine. We'll take good care of you. Hey everyone. Welcome to another episode of Bricks and Risk. I'm Tim Garrety. And I'm Sean Mooney. Uh excuse me. I am Sean Mooney's co-host, Timothy, Michael, James Gardi.

Co-host, co host.

Yeah.

Co-host, host.

Yeah.

Let's get started.

Let's let's let's do this, Sean. Um what are we getting into?

Today we're gonna be getting into all things LinkedIn. If you know the platform, it's a powerful platform. You need to be on it if you're in business. Today we're gonna talk about ways to dive in and get the most out of your LinkedIn page and the LinkedIn community that you're surrounded with.

What I love about this one, and the reason this came up on my own nothing dock, except it's not called a nothing dock in any way. It's just called like I think I call it like something doc? Topies. You have a something, I have a nothing. Probably. Could be. Um, is because really what I think brought this up is when we started Bricks and Risk. So we started Bricks and Risk, we're like, okay, let's divide and conquer with our marketing. I picked up the Instagram, LinkedIn because I'm like, I like those platforms, I'm good with those platforms. You picked up the Facebook, YouTube, vice versa, you were into the YouTube thing. And as much as I knew LinkedIn, I wasn't doing a ton with it at the time until we started the show. When we started the show, I not only use it a lot for bricks and risk, I now knew use it a lot for my real estate business. So I use it for both. So this is probably, let's say, like two and a half years in the making. Then as I'm using it and seeing results and connections and meetings and business and the whole thing, I've done some some speaking gigs like locally, most of them are smaller, like 25 people, 100 people. And on stage, like someone will ask, like, what social media platforms do you like? And I'll say, I like Instagram and I like LinkedIn. And everyone's like, LinkedIn, LinkedIn. And people start like chirping about LinkedIn. And I'll say, Who in this room right now is using LinkedIn on a regular basis? And this is a business event, it's a real estate event, it's business related. And probably like, I don't know, 10-20% of the rooms are like, you know, I use LinkedIn, and they probably don't use it for much. And I said, here's why LinkedIn's a sleeper. No one's posting consistent, relevant, good quality content on there, like for like let's say months or years at a time.

It would be better if you pulled the room and said, okay, everyone, how many are you using on a consistent basis LinkedIn? And then 20% of the hands go up. Yep. And then you say, okay. How many have a LinkedIn profile? And all the hands would go up. That's a it's a good way to put it. And that's the point in the topic today. Yeah, yeah. Is it's uh it's an underutilized tool. Not that many people are there, and so when you arrive on that platform, which is a business-only platform.

Yep. And we're doing three reasons. Timmy G's top three. I mean, can't do four. I'm gonna have an app.

I'm gonna do like Sean's top 17.

Yeah. I mean, that would make a lot more sense. On like a time. Like I couldn't narrow it down. I started out with 58.

I got down to Sean's top 17 Android apps.

We're gonna do. Do they even have 17 Android apps? Possibly. Um all right, so you take the first one. What's the first one we got here?

The first one is really just why? Right? Why are you telling people to be on LinkedIn? Why is it a good platform? Why are you advising people that people should be posting there? The number one reason being is that everyone is on LinkedIn. Anyone in business, I would say, for sure. I mean, I'm starting to see college students that put profiles together. Oh, yeah. Because of internships. I've seen high school students. Really? Like where they instead of like where you currently work, I'm a current student at oh, I haven't seen that yet.

This school, that's awesome.

That's LaSale, so they're advanced. Yeah, yeah, you know. Um, so the number one reason is everyone's there. The community is already there. Yep. Right? And so I think that if you realize that, if you go onto Google and search someone's name, right? So like you just met someone.

Yep.

Wally Wallenberger.

Wally Wallenberger, my boy.

Right? And you go to Google and you're looking, oh, where where can I find more about you know Google? LinkedIn is usually one of the top one or two spots.

Yeah, I would say it's definitely a top two. Like if you're dropping someone's name, like let's say this this person is, let's say Wally's a realtor. Wally's a realtor. You go Wally Wallenberger, right? Realtor, right? And it's it's it might be number one if you're that specific.

Yeah.

Because honestly, I feel like when you're putting in a name and like the company or like what they do, sales, whatever, it will show up probably one or two.

And so one of those reasons is because LinkedIn as a um uh tool commands so much authority online, yeah, it's a trustable source to to grab information. And so if it's name specific, LinkedIn is an awesome tool to find people.

I'm gonna piggyback off your point and make another point. I don't think you and I have ever talked about this before. Here's another thing that's interesting about LinkedIn that some people I feel like actually get anxious about. Is that all right, you put in Wally Wallenberger, first thing that pops up, if you click on it and you're already logged into LinkedIn, now you're on Wally's profile. Right. Okay, but what does that mean? It means Wally can see on his end that Tim Garretty looked at his profile. And sometimes people are like, I don't want them to know that I looked at their profile. For whatever reason. It just gets people, and I think it's it's really like the only platform where it'll tell you in your notifications Wally Wallenberg or Tim Garretti looked at your platform. What about an Instagram reel? I mean, that's that's different. It's really like looking at someone's profile. Like I could go on the LinkedIn and I could just go through my feed and look at everyone's content, right, and they would never know I saw their content unless I liked it or commented. Right. But when you click on their uh the link on Google, it takes you right to their profile. Therefore, they know they looked at it. I think people get anxious about it. And here's my point with the whole thing. You want them to see that you looked at their profile. People feel good when they go into a LinkedIn account and see that people are looking at their profile. Because again, if I've been using it the last two and a half years, I get an email once a week. It's like 50 people just looked at your profile, a hundred people just looked at your profile. Yeah, but I don't know.

Um, so I I I agree with I agree with that. That there's a stigma of sorts around I don't want that person to do. Yeah, I don't want them to know I clicked on it. I think that there's some of that. But the other part too is a lot of times, unless you're a paid premium LinkedIn member, yeah, you're not seeing who that person is.

You can't see all of them. You can see some of them. I think it might it might just be it's people you're connected with. I'm not quite sure.

Okay. Uh yeah, and I don't know that specifically, but I will say that LinkedIn does block probably the majority of the majority. Because they want you to pay to get actually premium.

Yeah. Are you premium on LinkedIn? No. Neither am I. I don't have a blue check either. Okay. So I do have a blue check to actually help because I have a private account and I want people, more people to see it. Think I'm cool.

Isn't that like contrary? Like you want to be private, but you want to be blue check.

Well, I want to be private because I don't want any jackass to just follow me and then spam me and take my shit over, which has happened to a lot of people. I want to be private so that someone says, I'd like to follow you. I'm gonna see who that is. And I'm like, if you're this person from a different country and it's a total spam account, uh, no. Um, but if it's like, hey, I'm a real estate agent in Philadelphia or Texas or Seattle, cool, let's do it.

Well, uh this is a Sean Mooney, Tim Garrety 180.

Yes, like lots of things.

I uh so I am a not private account on Instagram, and I don't know.

How's that worked out for you with the Dot King status?

Um, I don't get anything like I actually just found out this is this is great.

This could be a whole episode. I need I need Sean's feedback on Instagram because he absolutely hates it.

So number one, I don't get any spam, any feed. I don't I think Instagram blocks it.

Like I don't even get like weird stuff coming in. You don't know enough about Instagram, but keep going. Or maybe you're just not getting enough people to look at your profile.

I get 10,000 a month. Well so like just Yeah, I I hear you. So I hear what you're saying. So I I'm just giving you should turn it on for a month and then see like what you're getting. And then I learned that like uh people follow me on Instagram, yeah. And so this is actually very funny. Um so I usually click it and I see like 10 names of like people who follow me, and some people like I know, or some people I don't know, or it's like busy, I don't know. And I never knew to like if you like scroll or page down, it I think you have to like actually hit a button to like deepen the the followers, okay, which I've never done. And I'm like, I got to the bottom, like, oh shoot, like there's some put people on here that I know that follow me that I don't follow. Yeah, that you don't follow. And I'm thinking, like, if this person reached out and followed me like three years ago, yeah, uh, they're probably like many such a dick. Like, why aren't you following me back?

And it's just because I people you know, it's common courtesy to follow them back.

I know, but it's in my case, it's like I don't really go on Instagram, I don't get any notifications inside of Instagram.

So it just is like Your Your social media socialization is on Facebook and mine is on Instagram.

Yeah, but uh actually I don't like socialize on Facebook. For me, it's just a comment, you're liking, you're doing all sorts of stuff. Well, that's just bricks and mercy.

I see your stuff.

That's just yeah, but I see it.

Um anyway, LinkedIn is what we're talking about today. Yes. Dive back in here.

All right, let me get to point number two. So here's point number two. So you had like general SEO and everyone is on it.

Oh, and another asterisk AI, these AI um models are also just as Google uses that as an authority, yep, are way over indexing LinkedIn right now. Sure. Yeah. So they are um for for AEO, SEO, all of that, LinkedIn is a great tool to be found and and and push out messaging.

Do you know what's interesting, not to before I talk about this point, not to go too far off the track? What I find interesting now, you know, when you just do like general Google searches, and a lot of people search on chat. I don't do a whole lot of search on chat unless I have a purpose to it. Right. I'm not like Google searching but using chat instead. So if I just do a Google search, usually everything's coming up with Gemini. Yep. Gemini is the first thing you'll see.

AI summary.

And I will say, like, if you just Google your name in different ways, you know, I'd be like Tim Garretti Realtor, Tim Garrety, Philadelphia, Tim Garrety Flowertown, whatever. It is amazing what gets pulled up through Gemini now, and I know for a fact that some of it is LinkedIn. Yep. And it's funny you're saying this because it was it was like two days ago. I had to Google my name, so I just wanted to like look at my Google Business profile and just like check everything. That's how I was checking it. And I started reading some of the Gemini.

Did you do it on dark mode or no?

No. You should. Okay. Yeah, what is that called again?

Well, like if you're logged into your account. What's the uh I something?

I forget what it's called. When you have to go into the mode so it's dark.

I don't know.

Anyway, whatever. Keep going.

You're I eye dark mode because it's an iPad. Um so when you search inside a game. Incognito. There you go. There we go. Yes, correct. Um if you search, you're logged into Google and you're searching in Google, it's it's like marrying those two. Yeah. So you're not searching from like afar from relative information.

Yeah, yeah. So if I go not me, they don't know who I am. Right. I go incognito, I put Joe Smith out there, put in Tim Garrety Realtor, it'll show something.

So if you want to see how people are searching for you, you'd have to go that way to get like generic information.

Incognito, folks.

But anyway, LinkedIn uh AEO, SEO for all of these models is is definitely one of the sources that it's pulling for for information. Yep.

All right, here's point number two Numero Deuce. Ready?

Ready?

It's the only business first social media platform. Yeah. Think about all the major platforms out there. Facebook, no, personal shit. Instagram, same, TikTok, God knows what's going on there. Um LinkedIn. I mean, those those are like kind of like the top four, five Twitch X, Twitter. Most of those cater more toward personal, people's personal lives. People sharing the funny clips, talking about food, talking about their family, talking about style or music or movies or travel or whatever. Like those social platforms, I feel like are all built a little bit more for people to just share things that are going on. Okay? Anything it could be anything. LinkedIn is the only one out of those five, let's call it, that is like this is business first. The whole point of you has starting a profile right here on LinkedIn, if you don't have one, let's take the high school kid, is you want to have a professional resume on a social media platform. That's number one. Number two is like, well, aside from having your social media uh resume on here, professional resume on a social media platform, now you can start connecting and networking with people, also more from a business standpoint. I want to talk to this person because maybe I want to work there. I want to talk to this person because they might be a client. I want to talk to this person because they're adjacent to my industry. And I think if we sat down and had coffee, maybe we could work some leads together, do some marketing together, network together. So, LinkedIn, if you are in business, is the only one that's business first.

Well, here's uh and two points to add into that. Number one is there's also a um I don't know how to describe this, but when you're on LinkedIn, there's almost a policing force inside of LinkedIn.

Yep.

That if you're in there posting personal stuff, yeah, people are like, why are you posting here?

So like they're like, Sean, we we don't like the Dot King stuff.

Yeah. Put that on your Dot King page. I uh so that's number one. So it's it there there's a community culture that is like this is business only. It's like a self-policing model. Right. So so that's number one. Number two is when you talk about that high school kid and like getting your resume out there and making connections. The other thing I find great in LinkedIn, because if I don't know a person, I reach out to connect, they're probably like, I don't know this person, why are you reaching out to connect? But there's a follow option in LinkedIn, which I use a ton. And why do I want to follow that person? Why do you like follow? Because if I don't know them to connect, I'm not gonna use the connect button. Unless it's something very specific, and I can use a note and I can use like right in there, hey, I saw your post about this, I'd love to connect, or whatever. But if it's not, if it's something cold or something. Um but I'd like to follow because I want a their feed to be on my feed.

Yeah.

I want to be dripped on.

You want them to drip on you.

Right. So usually that stems from a LinkedIn post that they've done previously. Okay, you're like, yeah, that was that was cool. That's interesting.

I want more of that. Yeah, that's that's interesting. I never thought about it that way.

Yeah, and so your feed that then becomes a communative um collection of all these people that you really like their content and you want more of, so then it just becomes that becomes your feed. So I think that that's another great way for I'm thinking of someone in high school where they're like, oh, I use it to connect, but also too, I've seen some people on here and I I really want more of their content delivered to me.

Hey everyone, this is Tim, your favorite bricks and risk co-host. But don't tell Sean. I hope you're enjoying this episode, and I'll get right back to it in a moment. Our audience grows through word of mouth, so if you would please take a moment of your time and give us a review on the platform you're on, that would be fantastic. Please also help spread the BR word by sharing your favorite episode with a friend. We greatly appreciate your time and trust. Now, back to the show. Here's another couple quirky things. We're getting into like all so I've been using LinkedIn like so much the last two years. And what I'll do sometimes, it's like, I think it's like on the homepage or somewhere, I'll say, like, people you might know in Philadelphia, people you might know in real estate, people you might know from LaSalle University. Yeah. So they're kind of like niching down these targeted groups of people that we went to the same school, we live in the same city, we might be realtors together. You should connect with them. And so and this is I do this just to test. So I'll go into like, let's say, the um LaSalle one. And I don't I don't know any of these people. All these names are different years, I don't know who they are, whatever. I'll just I'll just there's like twenty of them. I'll like connect, connect, connect, connect. I'll do all twenty. And it'll s it'll be like, you know, under that format, doesn't even ask you like, do you want to send uh you know a note or a message with it? It'll just you're just saying you want to connect, and I'll do like 20. And then I'll go to real estate and I'll do like 20. I'll go to Philly and I'll do like 20. And I'll probably get about 10 to 15 back. And here's why I like that. 10 out of 20 invites or connections? If I did 20, 20, 20, 10 out of 60, let's call it. Yeah. 10 or 15 out of 60. So I don't know, 10 per you know, 20%, 15%, whatever, of people will accept. Here's why I like it. Because I'm not coming to them with an agenda, I'm not coming to them with a uh with a glowing you know, feedback or comment on their post that you want to be dripped on like a file. I feel like that's a different thing. I just want to see if they are into the networking through like the niches, let's say, because I guarantee they probably get me on their side in the same way that I get them on my side. And it's like if not if neither of us do anything, then we're never gonna get connected. And I will tell you, doing that every now and again, this also I'll I'll piggyback it with our with our group page. If I didn't invite them to connect, I wouldn't have as many connections as I have. And when those people accept my connection, not only are they asking to be dripped on, but now they really have access to my profile. And a lot of those people will go on to my profile knowing that I can see them, the point I made before, and they'll just be like, who is this guy? Like, oh, he went to LaSalle. Oh, who's this joker reaching out to me? Who is this jerk? Like, he's in Philly or he's in real estate. And and the reason I want that too, on top of that, is I have so much content on my LinkedIn profile. Now, I found a way to optimize my LinkedIn profile. I've gotten really good at this of like featuring some posts. You know, I got the bricks and wrist stuff, I got the Monday motivation, I got the Tim Garretty listings, I got the blog posts, I got the YouTube stuff. So I have this real variety of things that if you're into business, you're probably gonna want to like just see what I'm about. And guess what? If you see what I'm if I invited you to connect and you see what I'm about and you're like, this guy sucks, you're just gonna disconnect from me, which is also good because now you probably won't show up. It goes back to the Dustin Brown point that he made, like your job is to attract people on social media, but also your job is to repel people because the people who are not into the sound of your voice, the way you look, the way you talk, the way you sell, whatever, you want them to be repelled because there's no sense in either of you wasting time trying to figure out if if you can do business together or like each other or can connect with other people.

When you give the example of what you do um with your selections in these neat niches, it reminds me, takes me back to college when I would watch um TV game shows with Chuck.

Shout out to Chuck Dolin, otherwise known as Child Mike or Chuck D.

Right. Um, so for hours and hours and hours and hours, we would watch 70s game shows. Which ones? All of them.

I mean I gotta remember this actually. I remember you guys like quoting things.

Uh, whose line is it? Oh, yeah. Like old school family feud. Yeah. But this one in particular reminds me of uh the dating game.

Okay.

And it would be like you're on, so they have I think it was Gene.

What was this on UHF or was it VHF back in the day?

TB Land. Back in the day.

It was actually a cable.

Um but you'd have the like you, you're sitting on um the chair over here, and then there's a wall, and then there's three contestants that would all make their pitch to the person to see. You can hear their voices, but you can't see what they look like. So to me, it's like that is that you're you're out there, and these people are here, and they you get to hear their voice and their story and their answers, and you get to select one. Right? So, like these people get a connection request, then they go into your profile to see if they like you, and then if they choose so they can That's a really good moony analogy. Let me just uh Because you're kind of blinded, you're not getting the full scoop, you don't really know them, but a connection could be made.

All right, so let me do my second little piggyback I was gonna do. I made the bricks and risk example. Right. So we get the podcast going, we're creating our social media profiles. Yeah. On LinkedIn, all you can really do, let's say, for a bricks and risk account would really be to have a community page, a business page. Yeah. You know, you can't really have a personal account. This is bricks and risk. But followers. Maybe you can. Yeah. Uh so we're like, let's create a bricks and risk uh business page, let's call it. And then we put it there, we're like, okay, here's what the podcast is about, and this is where we are, and this is like who's doing it, and blah, blah, blah. That's a bunch of stuff. And then we're like, well, we're already posting all of our shorts to Instagram and Facebook. Why don't we just post them to LinkedIn? Yeah. So then we started posting things, and then people just started joining. We're like, oh, this is kind of cool. Then there's an option down the business page that says invite to follow, which I use all the time. So you've probably gotten bothered by me at least five, maybe 15 times the leader of the video.

If you're watching this, just hit accept so that Tim won't bother you anymore.

You'll just be in the leader. And uh and now, through organic and through the invite to follow, we're almost at a thousand people now. So and it's free. It's free to have this business page that we're already posting content to. Doesn't cost any money, doesn't take a lot of time. Now we have an audience of almost a thousand people all over the place who are now being dripped on by the Bricks and Risk business page. And now people go in there and they'll like the stuff through that page and they'll comment on that page, and then you and I share it, and we do it on our personal accounts. It's all connected. Like these are some of the little quirks of LinkedIn that I feel like people don't think about from a business standpoint. This isn't about your life or your look or your food or whatever. This is about business. If you're in sales, marketing, uh, you could just be looking for a new job. You might want to get accepted to a graduate school, you started a business, whatever it is, you can do all these things just from that.

It's uh number one, it's probably the number one vetting tool out there. Like people, you know, if you want to know something about this, it is good for vetting. You know, where do they go? Where do they grow up? Where do they live? Where do they work for? Um so that's number one. Number two is um the uh I've said this to you before was I've reached out to you when I'm like, hey, did you see this person who is now uh a follower of the Bricks and Risk page? Yeah, you have done that. Like it's happened a couple of times where I'm like shall remain nameless. Yeah, but like someone I'm familiar with or you know the name that kind of like a high profile of sorts a bigger name in business, let's call it. We'll we'll follow. And I'm like, dang. Like that person's catching all of our content.

Is that what you say? You say dang. I say dang. Okay. Yeah. Yeah. Okay. I'm from Glenside. Yeah, that's true.

Uh no, that's a really good point, which actually brings us to our third point. Ready? This is the one I've probably said the most through uh small speaking engagements I've been doing the last couple years is less noise. You go on Facebook. Facebook is like frickin' noise city. This I I do not like Facebook at all. I've talked about this. I'm on Facebook, I have an account, I accept friends, but you know what you should do? Yes.

You should do a private profile in Facebook. Can you? And then you would never Can you do that? I don't know. You probably can't call Zuck.

Facebook sucks.

We call it Zux.

Yeah. They don't want you to do it. Facebook wants everything to just echo through your chamber. This is also why I'm private on Instagram. I don't want everything echoing through my chamber. We have completely different algorithms. All right, so I say less noise. I've said this to audiences where I'm like, it's good because if you do back to your first point, if you do video content on LinkedIn, there's not a ton of people who are doing that, except for like big companies or ads. Yeah. And therefore, you're a big fish in a small pond. But give me the uh give me the Mooney example of why Facebook, I made that echo chamber example, and you were like, this is why we're so different. Why do you not mind that?

It's not it's not that uh I I when I'm on when I'm on Facebook my feed is like a business curated feed. Yeah. Like we had Troy. Like I'll see Troy posting about business, um, other agents posting about business and insurance. Yeah. It it it rarely goes outside of like I remember you one time saying like there's like all sorts of ads and clips you might like and all this BS.

You tell me you don't get that? No, there's there's ads for sure.

Yeah. Um, but but one time you were like, oh, there's like this political stuff or that stuff, and I'm like, I don't see like I don't know if it's just that like it's probably because I don't like it, I'm not set up properly in it. But I'm saying um it for me, it's it's really just a like LinkedIn light for my Facebook page.

Do you know what it is? I think you're so much more dialed in on Facebook, like you're talking to people, you're DMing with people, maybe you're liking their stuff, and because because you're more dialed in, because I don't even do anything on the bricks and risk account on Facebook. That's that's your wheelhouse. Right. So I think because of that, you probably have a more curated feed. And that's the way I am on Instagram. Yeah. Because I'm dialed in, or I'm like, look, I'm done with that. Just no disconnect. Yeah. And for me, I I think, well, I think this goes to all social media. I think being dialed in is such a smart way to go. It's not, you don't need 30,000 followers. You don't need, you don't even need 5,000. Just think about that. If you had 500 really good, really dialed in people, and you do a post on Instagram or Facebook, you might get a hundred likes. Yeah. And that's that's freaking 20% of the people you're connected with. And you want to be connected with them. And this is also like Gary V goes over this like all the time now. He's just like, it's not, it's not about the followers anymore. It's not really even about the subscribers now on YouTube. They say this all the time. It's about the uh engagement. It's about like if you post something and you have a thousand followers and a hundred people like it, and you get like 25 comments, that's huge.

So if 20 people share your video, it's it's gonna it's gonna get in front of a lot of people. Exactly.

So it really is more about engagement, and if it's about engagement, I don't want my crap to be public and all these thousands of people are following me. I have no idea who they are, where they are, what they're doing, spam, not spam, I don't know. And it's just not how I roll. So that's probably why I like the less noise.

Fellows, do you mind if I chime in real quick? Sure. People say that if you have a lower than 12% skip rate, that's the number you're going for. Okay. Skip rate, you can see it on your Instagram analytics. It's how many people lock in for your videos. Okay.

Lower than 12%.

Yes.

Have to check that out. Okay.

It's a hard number to to hit, but it's a that's apparently the the one.

Okay, so if we go to bricks and risks and it says 97%, I think we have a like a people's skip. On shorts, it's like a seven 70% skip. And this is on YouTube or this is on Instagram?

On YouTube.

Okay.

Is this for Instagram you're talking about? This is for Instagram, and you can tell on each clip, you can see it on a clip by clip. I'll have to take a look.

Thank you for the tip. Of course. Um so again, less noise. So especially for the video content and less noise makes you stand out easier. Uh anything else you want to add to this before we go into our actionable advice?

No. No, it's uh it's fertile ground. You know, if there's not a lot of people doing that, if there's not a lot of people doing video on LinkedIn, go there. Be the singular. I mean, I've said this over and over again, is be the singular voice, be the voice that stands out. Yeah. Because you're different and it's going to attract people, and they're going to want more of that. Like it would be, you know, if I saw a video in there, it's going to stand out, and I'll probably want more of that. So I'm probably going to follow your content, follow you to get the content.

Yep. Love that. All right. So here's some advice. So, like, I say if you have a regular cadence for social media, you have a regular cadence for Facebook, let's say. Yep. Okay. So let's say someone likes Instagram, but they're like, I haven't even been on LinkedIn in five years. Yeah. I don't need to update my resume. I'm at the same job. I just don't go on there. Yeah. So they're looking at it that way. Here's what I would say. If you have not been on LinkedIn for, let's say, six months, a year, whatever, first of all, go on there and make sure all your profile looks up to date. There's definitely new features on the website. Make sure you're looking at all of them. Do I want that? Do I not want that? Make sure your profile is airtight. So that's number one. Once it's airtight, if you're in any kind of sales and marketing job, anyone that we talk to in small business, real estate insurance, pizza shop owner, let's go with pizza shop owner. If you're a pizza shop owner and you are not on LinkedIn, you better be all over that with your pizza shop. And here's what I would tell you to do. I tell you to post twice a week. And posting doesn't have to be original content. Posting could be a repost of something you like. So let's say you saw something on there from like another business or another business show or whatever a company that you like or a brand that you like. You can repost that content and that'll start to show up on your profile now. And then you can add in a sentence. Hey, love this. This made a ton of sense to me. So I would say post twice a week, and I would say go through that strategy I was uh going through before with the niches, connect with 10 new people you don't know each week. Just go in, connect, connect, connect, connect. It's going to take you less than 30 seconds. Yep. And do that every week. And then once you've done that, if you can hold yourself accountable to that, you should email me in six months and say, Tim, I've met a lot of people, or I got a lot of good information, or hey, I'm showing up better on people's feeds. I bet you something has happened.

I'm gonna say uh the pizza shop owner should not be on LinkedIn.

Oh, okay. Why? I think that um You don't you don't think they should put a dough stretching video on LinkedIn? I think they should.

No. I don't think that one specifically. I would say that if you were uh to line up apps in prioritization, I'd rather the pizza shop owner be on TikTok than LinkedIn.

Well, put this way if you're on TikTok as a pizza shop owner, you should be taking that video and you should be putting that on LinkedIn. Just like we said before.

Right, but it would be like, are you doing this, this, this, and this, and then add it in.

Yeah.

Definitely. Um that brings us to my strategy.

Alright, what is your what is the moon of the day?

I always say that everyone in life, in business life, should have a podcast.

Yes.

But I don't mean everyone should have a podcast. I think everybody should be doing video content, and that could be a vehicle for your video content.

You don't want them to torture themselves like we have?

I mean if they're really in for uh, you know, to to to injure themselves. If people only knew. Actually, we just had someone on that said, oh yeah, I did that. Yeah, not my you guys did over a hundred. That's pretty uh that's pretty good. But video. So video, video, video. I can't stress it enough. Video is where you need to be. Yep. There's not a lot of video on LinkedIn.

True.

Take advantage of the opportunity. If you're posting video on Instagram, shuffle it over. A realtor, I know you're on if you're a realtor, I know you're on Instagram. You're probably doing video.

Yep.

Take the video, post in LinkedIn. Let people know what you're doing. It's gonna lead to more connections. It's gonna let people have a different way of connecting with you and knowing what you're about, so that will bode well for you. Um there was one other point that I wanted to make.

Is it about wearing bizarre t-shirts coupled with obey posse hats? By chance.

Uh, this is my Dave Borak shirt, circa Oh yeah, I didn't even notice that. Shout out to Dave Borak. Dave Borak and the Borak family. Yeah, uh Malon. I posted, uh I texted him uh because we were, I forget where we go in, like a soccer game or something. And I'm like, yo, Dave, still fits. Like, yo, B dad. Yo, still fits. 24 years later. Yeah, that's old school.

Yeah.

Good stuff, man.

Um if I think of it, I'll repost it through.

You'll have to comment when we post it. So that's all we have for this month, folks. Thanks for tuning in again to another episode of Bricks and Risk. See you next week. Thank you for joining us on another episode of Bricks and Risk. Our goal is that you walk away with one or two valuable nuggets, and we greatly appreciate you sharing your time with us today. You can find all BR episodes on Spotify, Apple Music, YouTube, and anywhere else you get your podcast content. Until next time, keep learning and keep growing.