Tim Garrity and Sean Mooney speak with Ryan Serhant about how he got started in the real estate business and then ultimately deciding that he wanted to open his own brokerage SERHANT. As he states in the interview, he always does things a little differently and charting the course for his new brokerage was no different. It's all about BRAND BRAND BRAND. His new book : Brand It Like Serhant is a how-to guide on what business owners should be doing to position themselves correctly in this crowded market.
