Name: 📲 Outwork the algorithms #skyemichiels
Uploaded: 2025-07-04T11:30:04.000Z
Duration: 51
Description: 💬 Forget the billboards. Forget the drip campaigns. Your most powerful business tool is already in your hand. “Zillow can’t text your client with empathy....

💬 Forget the billboards. Forget the drip campaigns. Your most powerful business tool is already in your hand.

“Zillow can’t text your client with empathy. Redfin doesn’t check in just to say ‘Hey, I thought of you.’ But you can. And that’s your superpower.” – @SkyeMichiels

🔑 THE STRATEGY: PERSONAL MESSAGES THAT BUILD LOYALTY
In a digital age saturated with automation, lead funnels, and mass marketing, the secret to standing out is shockingly simple:

✅ Send a genuine text or DM a past client, friend, or social follower
✅ Say hello. Offer value. Ask how they are. Expect nothing in return.
✅ Do this consistently, not randomly.

This approach creates a personal connection moat—a depth of relationship the big-box real estate platforms like Zillow, Realtor.com, and Redfin simply cannot replicate. Why? Because relationships don’t scale with automation—they deepen through intention.

Yet, most agents don’t do it.

😨 WHY MOST PEOPLE AVOID THIS STRATEGY
Skye identifies the real reason agents avoid reaching out through text or DMs:

“They’re afraid it won’t be received well. Or worse—that they’ll get no response at all.”

Here’s what holds people back:

“It’ll seem salesy.”

“What if they ignore me?”

“They already know I’m an agent. If they wanted help, they’d reach out.”

But the truth is this: Your clients aren’t ignoring you—they’re just busy. And when you reach out with authenticity instead of agenda, they don’t roll their eyes. They feel seen.

According to a 2023 @salesforce Customer Behavior Report, 84% of customers say being treated like a person—not a number—is key to earning their business.

@constantcontact states that SMS open rates average 98%, compared to just 20% for email. Most text messages are read within 3 minutes of being received. Yet only 13% of businesses use text for regular client engagement.

🔗 https://www.salesforce.com/resources/articles/customer-expectations/#:~:text=73%25%20of%20customers%20expect%20better,as%20its%20products%20and%20services.

🔗 https://www.constantcontact.com/blog/sms-marketing-statistics/#:~:text=Marketers%20spend%20many%20hours%20writing,have%20a%2026.8%25%20open%20rate.

So when you reach out with a thoughtful, no-strings-attached message—you’re not being annoying. You’re being human.

📈 HOW TEXTS & DMs BUILD YOUR BOOK OF BUSINESS
Skye explains that this strategy is the easiest way to grow your business with both new and past clients, and here’s why:

It builds trust without a sales pitch

It keeps you top-of-mind without bombarding inboxes

It creates organic referrals by reminding people who you are and how you help

It deepens loyalty because it’s unexpectedly personal

Every message you send is a touchpoint. And each touchpoint increases the chances that when someone in your client’s circle needs an agent, your name is the first one that surfaces.

🔁 THE “DAILY 5” SYSTEM FOR CONSISTENT ENGAGEMENT
Skye recommends a system he calls the Daily 5:

Text 2 people in your database—past clients, leads, or even warm contacts.

DM 3 followers or friends on Instagram/Facebook just to reconnect.

Do not ask for business. Just check in, offer value, or share something personal.

Track these conversations in your CRM.

Repeat. Every weekday.

That’s 25 real human touchpoints per week. Over 1,200 per year.
Do this for 6 months, and Skye says you’ll generate more conversations than you can keep up with.

Not because you’re “prospecting.” But because you’re connecting.

🧠 THIS IS WHERE BIG COMPANIES CAN’T COMPETE
Here’s the biggest insight from Skye’s strategy:

🔒 Mass marketing creates visibility. But personal messages create trust.

Zillow has scale. Redfin has SEO.
But you have the power to:

Mention someone’s dog’s name

Remember their closing date

Share a funny story from a shared memory

Ask them how their newborn is doing

These are the things that build a relationship-based business—not just a sales pipeline.

And in a world where most buyers and sellers feel like numbers, human-first agents stand out fast.

💬 WHAT TO SAY (WITHOUT SOUNDING SALESY)
Struggling with what to actually write in that text or DM? Keep it simple.

✅ “Hey [Name], I was in your neighborhood today and thought of you. Hope everything’s going great!”

✅ “Just wanted to say I appreciate you. Hope life’s treating you well.”

✅ “Was thinking about your move last year—how’s the new place treating you?”

No CTA. No offer. No pressure. Just presence.

The point isn’t to close a deal—it’s to open a door. And more often than not, that door leads to something real.

🧩 WHY THIS STRATEGY WORKS FOR EVERY AGENT
This method is:
✅ Free
✅ Fast
✅ Scalable
✅ Differentiating
✅ Effective across all personality types

📌 Want more insights from Skye Michiels? Connect with him below:
🌐 https://www.withheartcoaching.com
📸 https://www.instagram.com/skyemichiels

real estate consultant, skye michiels, with heart coaching, with heart consulting,