How do you monetize the Bricks & Risk podcast, and what's the real ROI? | Episode 142

Oh, I seen you guys on YouTube. Like, how many views do you have on YouTube? And I'm like, I don't know, like, we're like close to 300,000 views. Yeah. And they're like, what? I know. 300,000 views just on YouTube in just over two years. It's pretty damn good for being 100% organic. And so people are like, oh man, how much money are you making off of that? And I'm like, nothing. You're like, we're not even.

Well, I blew my nose with a $50 bill this morning, if that's any uh inclination of how much we're making. Welcome to the podcast dedicated to real estate, insurance, and building your business. Join us as we take you along our own business building journeys with additional wisdom from our network of local and national experts. Welcome to Bricks and Risk.

This episode is brought to you by Property Management Redefined. PMR is not just managing properties, we're creating partnerships that build long-term success for property owners. John and his team can be reached at manage at gopmr.com or by phone 267-753-6005. Tim. Yes, Sean. Who's a good client for PMR?

Property management redefined is looking for property owners who value three things accountability, reliability, and a results-driven approach. You want to maximize returns, but still provide client and tenant satisfaction.

There's a lot of property managers out there. What does PMR do really well?

Biggest thing is they're seamless and they're worry-free. So with that approach in mind, it allows the property owner to put their trust in PMR and know that the results will be there. The other thing I think a property owner is really going to value because they do it so well is that they have a local expert team boots on the ground managing your properties and your tenants' expectations every day so that you feel good about your investments.

We have millions of listeners out there. Tens of millions. If they want more information, how do they find PMR?

Right here, guys. Reach out to John Sachs and his team at Property Management Redefine. We'll take good care of you. Hey everyone. Welcome to another episode of Bricks and Risk. I'm Timmy G. And I'm Sean Mooney. Uh, how's it going?

Hey.

You threw off my rhythm there.

Yeah, just kind of like breaking up. Stop the scroll. Just that kind of day. Yeah. Alright, man. Well. Break up the monotony. How you been, by the way? Great. That's life. Great. Yeah. What hat we got on right now? Little DGK?

DGK.

Steve Williams. He's a Philly guy.

Oh. Okay. Alright, well, what are we getting into today? You just want to get down to business.

Uh yeah, we can jump in. Tim's brought his uh placards. The Billy's. If you're on the auto, you probably won't see them, but if you're watching the show.

If you want a Billy sticker, short for billboards, hit me up. If you want a water bottle sticker or something a little bit more reasonable, let's go. Alright, what are we getting into?

Before we get started, we love everyone out there that listens and gives us support on the show. And we'd ask one favor of you. YouTube, get us on the subscribe, hit that button, help out the show, get us going. Love it. Today's episode, we're going to touch down on today's episode about the monetization of podcasting.

All right, and how let's let's let the audience know our bricks and riskers. How did this come up? Because you and I just had this conversation like not that long ago.

Yeah, it did. It hit me, shower thought, I think, about um a lot of times when people say, Oh, Sean, Bricks and Rays, you got that podcast. Like one of the first questions out of their mouth is, How do you make money on this? You know, it's Yeah, how do you monetize it? Because I've gotten that. Yes. And so you you get, I guess there's like three reactions you get from people. It's like, hey, great job with the show. It looks awesome. You guys are doing great. The positive people. Um the the second being, oh, you have a podcast. Right. And they knew that anyway. I'm like, you just like like the last six reels. And then the third most common reaction is how do you monetize this?

Yeah, how do you make money?

How do you make money on a show?

You're like, we don't make money, we're just doing this for fun. This is like, you know, those people who like do DD at like people's houses. Like, this is we just show up here and we just this is fun.

And and so the point when I was talking to you about this shower thought was it's just um, it's probably why people get out of podcasting so quickly. Dude, such a good point. Because most people out there, it's their mentality that I'm gonna do this because I want to make money on it.

Right. Or I want to be a big star. I want everyone to know that I can talk into a microphone.

Sure. Yeah. That could be uh part of it too. One of its people just want to be heard. I get it. Well, realtors do like uh themselves. Yes, they do. As the old uh John Cheney once said after a terrible loss, he said they were smelling themselves a little too much. Ooh, I love that line. Old John Cheney action, right? Shout out to John Cheney. Cherry and White. Temple U. I got my Cherry and White. William Cherry and White. Um so this is kind of what spawned this uh topic uh for today's episode in terms of people's approach when when we hear it from uh people that listen and watch the show. Uh it's just one of those common themes where people are like, How do you monetize?

Yeah, so the really the question, the title of this one is how do you monetize the podcast? And as Mooney just put it, he explained why this kind of came up in conversation. But really, I think an important thing that you brought up is like people's perceptions. Yes. So the perception of you and I starting a podcast, which came out of nowhere. We told no one we were doing it. We just talked about it, we organized it, we showed up in the studio, we recorded almost 20 episodes, and then we just said, bang, and we like threw it out there, like onto social media, all over the place: YouTube, Spotify, Apple, Amazon, and we just like people are like, What? What is this? Like, what are you doing? Why are you doing it? Like, how are you doing it? Yeah, like it's the perception, and then there's also the reality. So it was people's perceptions was like a lot of people have the perception doing a podcast is like kind of a big deal. Like, you have a podcast, it sounds like a big deal. That's like a perception that I've gotten. Yeah, then there's also people like, oh, you do a podcast, everyone does a podcast, or everyone has tried a podcast, and everyone fails at it, or it's not very good, or whatever. So then you get that perception, and then you also get the perception of like, well, if you have a podcast, you gotta be making like all this money. That's that's you have all these views, or you have all these likes, or you have all these followers, or your LinkedIn group is almost a thousand people, you're doing events, like you have to be making all this money through the podcast. Otherwise, why would you be why wouldn't why would you do it, right?

I think it's um the perception part of it is uh people do. There's the I'll say it's an assumption. So people assume oh, you have this podcast. The only reason, see, this is where we kind of like drift apart. This is where the gap for us goes like way wide. In that in most people's minds, the only reason that you would do a podcast was to make money. And so which is part of the reason, which we'll get into, but keep going. But it's it's people's perception that for them for them that you would do it only because you'd make money from your time spent doing the podcast. Correct. So there's an assumption there for for people, and it's it's common. We hear it a lot. Um and I think there's a surprise to tell people like we don't make money, right? We we we don't make money on the show, we lose money on the show. Well, yeah, keep going.

And so we'll dive we'll dive into these reasons and this will help break it down a little bit.

But in people's minds, and it's just like business and entrepreneurship is like people can't grasp the idea of doing something for a loss or doing something that ends in a net zero for them on paper. So this is a important part of the conversation, and an important part of the equation for you, for me, and why we have this show is that if you line it up on a ledger, we are losing money. Right, right. So if we put in what we spend on the show and then our advertising dollars at the end of the year, time not included, which time costs money, we are at a net loss for the show.

All right, so let me let me respond to that. Okay, we've talked yours. We've talked about this before. How when Sean and I started the Bricks and Rest podcast, one, we have what he has trademarked as the marathoners mindset. Trademark. And patent pending. And we had our three reasons why we wanted to do it. And I've said this until I'm blue in the face, but I'm gonna say it again. Get more business, build more relationships, help, and give back.

And I always have because I always like the Joker card, yep, I always like to put in my fourth, which was ultimately going back to like day one, which I've always stated on the show, was we are going to do it because it will open doors for us, business wise, personal-wise, whatever it may be, that we cannot anticipate that you cannot write down and say, one day I want to do this. One day I want that door to open. It's impossible. You can't, you there's no way, there's no, there's no uh fortune cookie, there's no uh crystal ball that's gonna tell you like pinpoint it there. But one thing I wanted was we do this, we are going to get into conversations with people that will a door will appear at some point, and the only way that that door appears is by way of the podcast. That's my that's my fourth door, Monty.

That's like the one with like a little asterisk like next to it. That's like it doesn't have a number, but it's like it's a reason. It's in my back pocket, that Joker card. So we have the reasons why we have done it. Have we gotten more business out of it? The answer is yes. I have got more business out of it, you have gotten more business out of it. When you get more business, you make more money.

So there's that. So the investment into the podcast does yield money for us.

Money. Number two, the builder relationships. This is the one where you really can't, you can't really like measure the value of a relationship. I mean, you could like let's say you meet someone and then like a cer a strategic, let's just say like a strategic partnership forms, and then you have an operating agreement because you're going to do something together, and then you start getting business out of it, and you both start making money. That could happen at a in a relationship through the podcast. But the relationship itself is just there's just we're connectors. We've talked about this so many times before. Being a connector allows you to expand your network. It also allows you to put into the network. Remember that clip I just shared with you? Raul. Raul, shout out to Raul. And we can get it to know when he can just drop it in. Putting value into the network, giving, helping people in your network, introducing them to people, dropping their name, warm text intros, warm email intros, sharing contacts, whatever, talking them up. Like that is the building relationships. And then the third, which is just so amazing, which has zero to do with money, with monetization, with anything, is helping and giving back. There are people in my network, in our networks, in our world, that have come up to us and have said face to face, I get value out of the podcast. I get value professionally. I've had people tell me I get value personally. I tell people, people tell me they get value on a humor level.

Which I'm still trying to figure that one out. But they get it. I think that would come from this side of the desk.

But they get it, and they're just and they're talking about it, they're thinking about it, they're consuming it, they're why they're supporting us. Like they're literally saying, like, I love the show. Keep doing the show. Or I I I saw this episode. It was great.

What I get a lot from people is hey, I I always like learned something when when I listen to the show. Yep. And that that is for me, it's amazing.

I mean, that is just that's crazy. So then let's talk about like um let's let's stick to the topic, which is monetization. People have said that business types have said that to you. How do you monetize it? I just explained the reasons, but people have said that to me too. Let's talk about the monetization itself of the podcast. There's a couple ways that a podcast could be monetized aside from the ways I just said. One would be through sponsorship, right? So as the show grows and your audience grows, listeners, watchers, social followers, whatever, as that grows, people want to be involved in that community, within that audience. They want to be part of the likes, part of the downloads, part of the views, part of the followers on social media. They want to be associated with that. So then someone might say, which has already happened to us, how can I be a sponsor of the show? You and I threw out a media kit, probably in our first year, and shout out to property management redefined, John Sachs, our buddy, right away said, I'm interested. I see value. I like the show. I want to be a part of that. My business aligns with that. The people who are probably consuming your show might have an interest in what I'm doing, which is property management.

I'd like to take a second and say thank you to John. Because a lot of times uh we would try to get into these conversations and they would fall uh short very quickly. Yep. And I would just like to point out that very early on, John was very supportive of us. He believed. And the show, and that means uh a tremendous amount to me personally and to the show, and I'm sure you. And so uh thank you, John, uh, because he was there from the very beginning, not the very beginning, but as soon as we started to kind of map this out in terms of having a sponsor for the show, and you know, he's continued to be a great partner for us and the show and and has allowed us the opportunity to grow and do some different things. And so if you need property management in the Philadelphia area, you go talk to John at gopmr.com because I know how he runs his business, and you will not find a more plugged in, dedicated property manager around the Philadelphia area than John. Totally. So that I just wanted to, while we're on topic here, that's awesome.

No, I and I agree with all that. Thank you, John. Really appreciate your support. Um, let me backtrack just a touch. So we're talking about like one one way one way to monetize would be sponsorship. And let's talk about that journey again. So when you and I were talking about, we're like, wouldn't it be cool to like get someone to kind of like be like the title sponsor for our show? Like we have an ad in the middle that says, hey, you know, we would appreciate review, follow us, like us, you know. We're trying to get our word out to more people, share it with a friend.

But we're Do you remember my first idea that I had?

Go for it. Do you remember it? No. I said it'll probably spark, but tell me what it was.

I think it will. I said, uh, let's do a show. And this was like very early. And I said, let's The Tim and Sean show. Yes, the Tim and Sean show. I said, let's just do commercials for our friends and their businesses. You did say that. Early on. Just for fun. We just drop a spot in the show for uh someone we know.

Like a a friend that's you know in sales, runs a small business, family business, you know, whatever. Yeah, it doesn't matter.

Like O'Neill Masonry, and then you just drop the spot. Jimmy O'Neill or like Gus Gettner, you know, food service solutions. Shout out to Dan Gettner. Um Gus. And you just you know that and my idea I was like, and that wasn't about money or anything. It's just like our friends. I just wanted a vehicle to like spotlight some of these people like 30 seconds of fame on a very small, not well-known show. Do you need Irish breakfast foods? Go to and you live near Glenside, go to Glenside, go to O'Neill's market and get your breakfast.

Support the O'Neill family. Um, all right, so I want to backtrack just a touch, but that was awesome. Keep backtracked. So when we were starting going down the sponsorship path and the monetization, how do we get some bucks into the show to do some more things with the show? Yeah. You know, increase production or do some events or do some advertising, do whatever. And or just help pay the bills. Exactly, because it costs money. So um one thing we did, shout out to Brent Bush Design. So Brent designed us a media kit. Oh, yeah. And we're like, okay, we we need something professional that's easy to look at, that's easy on the eyes, that someone can see and be like, okay, here's the amount of people that follow us, here's the amount of views we get, you know, here's what we're trying to do, and everything. So we developed this media kit. Then what do we do? You and I sat down. We usually sit down like once a month, we go over the podcast, to-do lists, you know, where are we going next, things like that, ideas for guests for topics, and we're like, okay, here's a short list. Here's a bunch of people we know, business owners that we think would maybe want to be sponsors of the show. Yeah. And and so we literally just just called them or texted them or emailed them and just said, hey, you know, we're looking for sponsors. You have any interest in sponsorship? Yes. And we probably had, I don't know, let's call it a half dozen, or like, yeah, yeah, I would do that. And this is like zero judgment and no harm to anyone, but like those people didn't show any additional interest when we circled back, which is totally fine. Yeah, there's nothing wrong with that. Yeah, but it meant that they were like interested in the idea, but when they whatever they thought it through, they're like, maybe not something I want to do, or maybe not something I want to do right now. Doesn't matter. Zero judgment. But then once we put out that media kit, John caney right away and said, I am interested, let's talk. And we went and we got coffee and we talked. Yeah, and then I came back to you and said, He's very interested. So then we went to John and said, Why don't we do this? We don't want to like make it too long in the beginning, just in case other people are interested. But then what happened is his commitment grew. It's like, how can I do more? How can I do more? I want to keep being the sponsor. So then that taught us. It's not really about getting all these people to want to advertise and getting two, three people like fighting over it or paying more for it. It's finding the right fit. Someone who said, My gut is telling me this is a good fit, and it's helped him. It's helped us. Everyone's getting business out of it, everyone's getting relationships out of it.

This is where I will uh I'll depart and I'll uh go in a different direction.

You're gonna be Mooney for a minute? Yeah. Okay. Be Mooney.

Um We chose that path because we like to align ourselves and partner based on relationships. Relationships.

100%.

So what I will say is that our approach in doing this is much different than another show or another podcast or or or something else. So in regards to what we're doing, it it made a lot of sense because you know John very well. I got to know John, his team, um, the way they operate and run their business. And so for us, it just made sense more sense to go the way of let's let's build John a bigger role into the show. And so that's kind of where we landed with it. I will say that for someone else that's doing a show that may want to pursue other avenues and um bring in more sponsors and and have that, you know, battle of, well, this person paid me this and this that can work. That can absolutely work. If you're out there either cold calling businesses or you're out there hiring someone to get on the phone and try to sell ad space for your show, that can absolutely work. And that can probably be a a way to make more money for the show. It's just, I think I want to lay out that for us it's a little different just because of our approach and our relationship with John.

True. Hey everyone, this is Tim, your favorite bricks and risk co-host. But don't tell Sean. I hope you're enjoying this episode, and I'll get right back to it in a moment. Our audience grows through word of mouth, so if you would please take a moment of your time and give us a review on the platform you're on, that would be fantastic. Please also help spread the BR word by sharing your favorite episode with a friend. We greatly appreciate your time and trust. Now, back to the show. I agree with all that. Okay. Um, all right. So we talked about monetizing the podcast through sponsorship. That's one way. Yep. Another way, this is where the perception creeps in, in my opinion. People just think that if you're on YouTube and you get hundreds and thousands or hundreds of thousands of views, which we have, that you're making money through YouTube. Yeah. Right? That's you've gotten that vibe or that yeah. No one's ever directly asked me that, like the views part, but it's like an assumption that I'm assuming because you've got a couple hundred thousand views or you're making money off YouTube.

I get more like it's funny. So the way it works in my conversations is oh, I seen you guys on YouTube, like, how many views do you have on YouTube? And I'm like, I don't know, like we're like close to 300,000 views. Yeah. And they're like, What? I know. 300,000 views just on YouTube. And just over two years. It's pretty damn good for being 100% organic. And so people are like, oh man, how much money are you making off of that? And I'm like, nothing.

You're like, we're not even well, I blew my nose with a $50 bill this morning, if that's any uh inclination of how much we're making.

I'm like, we're not even close. Uh I think, and I can maybe have Noah pull this up while we're doing this real time. Yes, please. But I think it's something like a million views equals a thousand dollars.

Yeah. Uh if you want, if you don't mind, Noah, could you just take a quick look? How many views do you need on YouTube to start making some cache? But I think it's like per video. Like you need a video to have it. Oh, a video has to hit it. Yeah. Oh, damn. Yeah. I mean, it's like I don't even care. Like, I don't even follow any of this stuff because I'm like, that's not why I'm doing it.

I know, but it drives home the point of people's perception of what the reality is behind what it takes to do it, and then what it takes to actually make money when doing it.

Yep. Totally true. All right, I pulled it up for you guys on the screen. Yes. What do you got? So to join the YouTube partner program and start earning ad revenue, you generally need a thousand subscribers and four thousand watch hours in twelve months, or if you want to go the easy route, ten million shorts views in 90 days.

Oh, damn. Whoa. Yo, so uh do you have any idea like what kind of hours watched we do in like a month? I mean, I could pull it up about I don't know. Maybe like 150? Yeah. Something like that. Uh-huh. All right, so we're getting there. We're not at over, you know, we're just at like 300 some subscribers, which means if you watch Bricks and Risk and you like it, and you check out the shorts and you love the social media stuff, please be a subscriber on YouTube.

This is why you're waiting what was that number? Noah, what was that number of view time?

A thousand subscribers and four thousand view hours.

Or 10 million shorts views in a year.

Yeah, the shorts thing is like come on. That's insane. You're you're shooting for virality there.

If you want some more info, they've also tightened the leash on uh Instagram. On Instagram streaming, we can no longer do live streams until our shows get a thousand followers. Oh, wow. They don't even let you stream on Instagram anymore. Oh, so we can't even live stream because we don't have a thousand. But we don't do it on YouTube, but Instagram is just interesting tightening it.

They only they want, so I guess it's a competition thing, right? Like, yeah, where's the attention going? Yeah. And Instagram says, like, we'll give it to our like more preferred content makers to make it like a higher value. Go get more followers and we'll talk.

Yeah, exactly. Awesome.

Pay to play, as they say.

Um, all right. So again, we've talked about like those are I think two common ways that people assume people perceive podcasters will monetize a show.

Uh and then YouTube, let's call it. There's other stuff you can do. There's um year. Well, sure, merch.

Some flat brim hats with uh ropes strung across them.

Yeah, maybe uh, you know, I saw one of my favorite uh blood dad hats that don't even have our brand on it. Funny you say that. One of my favorite follows on Instagram is Melbourne Goff. What is it? Which is actually Billy Ennis' Families by Marriage. They um have like a golf apparel company. Oh, sweet. And they're the best. But anyway. Shout out to Billy Ennis, by the way. They did shout out Melbourne Goff and Billy Ennis. Um, but they did uh they just released it. It's a Grateful Dead combo. So it's the golf company with uh Bears or Skulls. This hat that's suit it's really, really tight is the uh it's the dead head with the mailbon M in the middle. Oh, instead of the lightning bolt? Oh, that's pretty sweet. Yeah, it's so dope. Very cool. But anyway, so that would be one. So like uh doing that if you have um another one might be by way of uh traffic and referring. So like if you convert your podcast into a website and you're getting traction there, uh affiliates, uh, you could make money by setting up affiliate links and doing that sort of thing. And then um promotional stuff, right? So like if a company reached out to you and was like, hey, we want to put La Cologne's cold brew sticker.

Yeah, like if they were like, hey, you listen in La Cologne, this is for you, pal. We only drink it every single day. Isn't La Calom owned by like Chabani?

I think they sold it. They did sell.

Um they said they're staying in Philly. What does the bottle say? What who it's Chabani?

And where's that where's that jaw made?

Uh at the La Cologne Coffee Workshop in uh uh Port Richmond.

Awesome. Cool.

But it doesn't say uh like, hey, we are No Chibani love.

No. No, maybe they just wanted to keep it wholesome and they just happened to be the paracles. Wholesome.

Yeah.

Port Richmond, how much more wholesome can you get? Like made in a neighborhood in Philly? Come on, dude. That's legit. That's big coffee wholesome. Let me tell you.

Um, so you could do stuff like that. There's other ways to generate money into the show, and there's probably more that I'm thinking, you know, that could go beyond that. But I think those are the core questions.

All right, so let's talk about this. We've talked about like some of the tangible benefits. We've gotten into like a little bit of the intangible benefits, like the relationships, opening doors, things like that. Yeah. But let's talk about because I love talking about this, is where are we headed? Okay. So it's kind of and let's stick to like sponsorship. Yeah. Because the YouTube thing, if it happens, it happens. We're not concerned about it. I'll just say it's not going to happen. Affiliate links, yeah, come on. I think how we look at it is like, can we align with a relationship, whether it's a local company or maybe it's a bigger company somewhere, can we align with a relationship that loves the show, that wants to get in front of our audience, that wants to be a part of it? And that will bring in sponsorship dollars. So we were just talking about this. So one idea we had, which I'm completely comfortable talking about, is like maybe just leave names out. Oh, of course. Yeah. Yeah, chill out. So one is we talk about maybe getting another like a second sponsor. Right. Maybe there's room for two. Yeah. That's one idea. Also, is like, what does sponsorship look like? Like, what are what are we doing?

Two is almost definitively going to happen. It's gonna happen. So that 2027, that will be part of the show.

Yes. Yes, and I would never drop a name. Thank you. But saying maybe there's room for number two. We've both talked about that. And then maybe sponsorship looks a little bit different. Maybe there's more ways to collaborate. Maybe there's an event component to it. I don't know. But we've just looked at it as like, look, we we got a couple hundred thousand views now. People in our networks love the show. Maybe there's someone even in our network, or even like one or two degrees of separation from our immediate network that says, Oh, we'd love to throw money at a local business podcast, a small business show, an entrepreneurial show.

Yeah, and I think that uh one of the benefits is that like most of our listening audience, like 70% skews depending on where what channel you're on, but um 70% give or take is in the local Philly market. So you're you're going to be in front of typically business owners that are in the Philly Metro area.

Well, how I have worded it to Mr. Mooney here is I say we need to conquer Philly first. And then once we conquer Philly as a small business show, then we go directly to Japan. Then we can move on to Japan or you know, Singapore, or maybe like Russia, or maybe like South Africa, or like Belgium. So we got a few options. Yeah. Okay. Um, but also, so like talking about like more sponsorship, what does that look like? And again, a lot of this too, even talking about that, more sponsorship, what are we doing? We're investing more in the show. We're investing more time, we're thinking about it more. We want to do more with it because those three reasons I gave in the beginning get more business, build more relationships, help and give back, they've all happened since we started this. Yeah. Like literally, year one since we started, all three of those happen. And that continues to grow and get greater and just be more beneficial. Plus, we actually enjoy doing this. Like, we like doing this. We like coming in here and adding value and talking to good people and dropping nuggets and sharing knowledge and collaborating and introducing people that we know behind the scenes, let's say, to people that watch or listen to Bricks and Risk. I just came up with an idea. Okay.

That let's hear it, sir. Some of the value that we've heard is that like the production quality is so good. Yep. And shout out to Yunk Junk. And you guys do a tremendous job with that. It just came to me like, how valuable would it be to have a short video with a business owner that would be like three to five minutes of us talking about their business. Yeah.

Like introducing their business.

And you can almost package that as an ad advertisement for their business.

Yeah. Like demonstrating their business. Like QVC.

Uh I mean if you're selling a sweater, making stakes on QVC. You're selling globes on QVC.

If you're selling charcoal and chase globes size 11 on QVC, you gotta buy her right here.

I I'd have to go with the DGK shoes. Uh probably today. Size 11, Stevie. Nice. Um but yeah, so I I think that that just off the top of my head, it could be another avenue where some people are like, hey, I loved your interview with that person. Um, would you guys ever do that in terms of sitting down and doing like a like a one-on-one and to to do that to kind of promote their business by way of the show?

All right, so let's get into some actionable advice. So someone's out there listening to or watching this right now, and they're thinking about a podcast on their own. They're like, okay, like Tim's already written an article on Inmin. Sean and Tim have been on other podcasts talking about how they started theirs. We even did a pot we've done podcast episodes about how to start a podcast. So we've put stuff out there. We've done podcast episodes about podcasts. Yes, we have. Including this one. And so my actionable advice would be that again, like getting more business, building more relationships, helping, giving back, that's all happened. But one I put on here that I think was an unforeseen thing that has happened since we've started this is we started to build a community. Yeah. And building a community is like we didn't think that was going to like that's almost like a door opening to me. Because we never could have predicted that once we did this thing, that people would just want to get together and say, like, oh, why don't we just go network? Why don't we get beers? Why don't we get coffee? Uh, you know, Tim, introduce me to Bill because Sally does this and Bill does that. So introduce me, or like me being at an event or you being at an event, be like, Do you know Steve? Let me let me introduce you to Steve because Steve does this, or Steve is such a great guy, or it's just personality match, whatever.

Are you using Steve because Diary of a CEO was the quote and the link that we were looking at today?

Yeah, subliminal. I don't usually still say Steve, I say Bill Sally. You went Steve though. I did. Yeah. Or maybe it was the hat. Maybe. Maybe. Could be. Um, so what I would say is like actionable advice is like when you're starting this, one, have your reasons why. Think about how to get it paid for, or potentially turn a profit, let's say. But I really I I think also wanting to build a community out of it, I think is such a good piece of advice because when you do that, that's really when I feel like it starts to come full circle. Because then you've you've like created something, like out of nothing. And not only that, we drop in sh we're dropping shows every week. So there's always something new to talk about. There's always a new guest to introduce to the community.

Well, think about it too. Like we have, I don't know what the count is today. We're into the 900s just in our LinkedIn community. The LinkedIn community is like almost a thousand people, all organic, and like that's amazing how like you can bring a thousand people in on one platform to share ideas and you know have them follow along and be interested in in what you're saying on a on a weekly basis.

Totally agree. All right. So if you had to give some advice, what would you say?

My advice would be get very specific on uh I I guess the assumption is that they are have a podcast or maybe they have one, they're trying to make it better, or maybe they're thinking about doing one. Yeah.

Either one.

So I would say get very specific on what you want. What do you want out of it? So if you have a show and you want to either make money or get to zero, the race to zero, um, I would say get very specific on what it is you want and then build the pipeline to get to that spot. So if it is you want to make money, uh-huh, then be intentional about it. You know, um reach out to people that are business adjacent that could potentially align with your business and see if it works for them, you know? Bring them on, give them free publicity. Okay, so this is what I would say. If it were me, let's do this. Here we go, Gary V. Hat on.

Let's go with the moon use.

Um hey, reach out to five businesses. Hey, would you be interested in me? I have this show, I have this platform. Would it be any interest of you to tap in a 30-second clip to be a sponsor on our show? But I'm not gonna charge you anything. I'm just gonna make it free for you and I'm gonna run this for the next six months.

Yeah, I just want to make you a part of my show.

Because there's a relationship or whatever, and uh it's a free clip, and I'm gonna add it in, and and then you'll be able to like use that on your socials and you can like spray it out. And then after that six months, if there was any benefit to you, like let's sit down and let's talk about continuing it, be a be a bigger piece in the show. Maybe that 30-second clip comes to a minute, or maybe you know, expand what you're gonna do with them. And and then maybe it's an entryway in. So maybe you did for five people. Now maybe there's two people that are actually interested in doing it and converting it into a paid sponsorship down the road. That's a great idea.

That is a great idea. Yeah.

Great advice. All right, go ahead and shut this one down.

Folks, thank you for sticking with us the full length here. Uh if you're interested in contacting your show, hit us up on the email, bricks and risk at gmail.com. Find us on all social channels, Facebook, Instagram. Like we said previously, hit the subscribe button on YouTube, get us going there. We'd love to.

Get us up to a thousand.

You could be part of the movement. If we if we make 10 cents, you get a penny. Maybe here's another great idea. I just keep coming with these ideas. We have 900 people in our LinkedIn community. No. If you're following us on LinkedIn, you have to follow us on YouTube. Why don't we hit a message? Hit a message on LinkedIn to all of our LinkedIners, and we just say, yo, we need to get to a thousand. This is a race to a thousand. Yes. Get over to YouTube and subscribe.

That is genius. Love that idea. Awesome. All right. Well, that's all we have for this one, folks. Thank you for tuning in again to another episode of Bricks and Risk. See you next week. Thank you for joining us on another episode of Bricks and Risk. Our goal is that you walk away with one or two valuable nuggets, and we greatly appreciate you sharing your time with us today. You can find all BR episodes on Spotify, Apple Music, YouTube, and anywhere else you get your podcast content. Until next time, keep learning and keep growing.